Recruiting Seminar


The seminar is free with one catch. You must register. If more than one person is attending from your company, submit a form for each.
Questions or problems registering? Call 816.842.0100.

Scrambling to find and hire top talent in this time of near full employment?

Are the old ways not working to find your next best employee?

It’s time to get creative and position your company with employment branding.

It’s time for…

Uniting HR & Marketing

A free seminar on strategic marketing and employment branding to attract top talent.

Presented by

Wednesday, March 7, 2018
9:00 – 9:30: Registration and Breakfast
9:30 – 10:45: Presentation
Plexpod Lenexa
10000 Marshall Drive
Lenexa, KS 66215

No cost to attend, but registration is required. It’s easy. Just fill out the form.

Why attend?
Because recruiting is really tough out there.
It’s a tight job market. Companies are leaving no stone unturned. They’re engaging in more creative marketing to find and recruit top talent. If you’re not, then you’re feeling the pinch when it comes to hiring talented employees. This seminar will help you learn the strategic and practical knowledge necessary to use marketing for recruiting in today’s job market. (Hint: Help Wanted signs and online job postings aren’t cutting it anymore.)

Who should attend?

  • Executives whose hiring decisions impact the bottom line
  • HR leaders and recruiters
  • Business owners
  • Marketing leaders in support of HR
  • Marketing tacticians

Uniting marketing and human resources? Really? Yes, really.
Think about it. Marketing executives manage a company’s brand to trigger consumers’ perception and feelings about its products and services. Strong organizational branding is consistent with every department and employee on the same brand page.

Human resource executives focus on the employees’ experience with the company, products and services. Employees are in fact a company’s biggest brand advocates. Their experience affects consumers’ experiences.

When the two unite, you can use your brand to attract top talent because they want to be associated with your company.

When the two unite, you can ensure your brand is strategically aligned, consistent throughout your organization, and attract and keep the best talent out there.

We start with practical, tactical learning and a baseline
Employment branding metrics capture what is working for you… and what is not. These metrics help organizations compete for the best talent by expanding the recruitment pool past the unemployment line, Help Wanted signs and online job sites.

A chief creative officer, an advertising client service executive and a HR entrepreneur walk into a room…
You’ll learn about measuring, engaging and coordinating branding strategies across and outside of your organization. Having been there, done that, they’ll discuss:

  • Marketing key performance metrics and elements that are useful for your employment branding scorecard.
  • Standing out in times of low unemployment.
  • Attracting career candidates, not just applicants, to your website’s career page.
  • Capturing information on employed candidates who are not job hunting.
  • Ensuring social media channels reach out to qualified candidates across generations and professions.
  • Selecting the right channels to promote your employment brand.
  • Increasing the charisma of your employment brand.

Want a jump start?

Download seminar discussion topics

Meet the presenters 

Paul Weber is CEO and chief creative officer of EAG Advertising & Marketing, an advertising and marketing agency that focuses on the needs of small and mid-market growth companies. EAG has served as an extended marketing department for over 350 companies, providing advertising, direct marketing, digital, brand and creative strategies. A teacher, mentor, author and speaker, Paul is recognized as a leading expert on small business ownership, marketing and sustainability.
Jeff Randolph is EAG’s vice president of client services. He has held strategic marketing positions in both large and small advertising agencies with clients ranging from restaurants and entrepreneurial ventures to multi-national telecom and regional banks. Jeff also served as the CMO for professional association ARMA International and Camp Fire. Working with these nonprofit organizations showcased his talent for creating award-winning campaigns with few resources.
Kirk Young is a 33-year veteran, who served in nine progressing HR and management roles with Safelite AutoGlass, Unilever, and Ernst & Young Consulting before starting JobMatch Assessment, Inc. in 2002, which now serves over 270 clients in North America. Kirk serves as an adjunct business professor, is SPHR and SHRM-SCP certified, MBTI qualified, a DDI certified instructor, and a PXT Select™ Authorized Partner.

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