Just the Right Color

EAG, July 9, 2012

2012-fall-color-trends-interor-design1“In order to create ‘magic’ in the marketplace that ultimately leads to capturing the consumer’s eye, colors for 2013 will need to coax and cajole, soothe or astonish, renew and replenish.” That’s according to Leatrice Eiseman, Executive Director, Pantone Color Institute.

Pantone recently released their annual color forecast showcasing the season’s most important color trends. Are you looking for a pop of color to add to your business’ website? Try Tangerine Tango, Ultramarine Green, Pink Flambe or Honey Gold.

Before you pick your favorite color to build your brand or design your next brochure, take a minute and think about the psychology behind color. Using the right color and the right psychology in your graphic design allows you a better chance to influence others. What kind of message are you sending with your color choices?

Need to catch someone’s attention quickly and make a strong statement? Think about red. It’s used on stop signs for a reason, right? A strong and noticeable color, red will evoke powerful emotions. And powerful emotions help brands sell.

Yellow is cheerful and fun, reminding us of sunshine and youth. It’s a playful, bright choice but be careful – it can be hard to read on a white background. Good graphic design practices must always be considered when choosing a color for your marketing materials.

Maybe you want to be seen as stable and reliable? Blue may be the right choice for you. A color that looks good in any shade, blue can bring to mind strength, loyalty and a sense of calm.

Purple is a great example of how colors can mingle creating an entirely new emotional response. A mix of blue and red, purple is the color of luxury and mystery. It’s also a versatile color – pair it with gold to represent wealth or with pink for a more feminine flair.

Do you want to bring to mind a safe, natural environment? Try green. Not only is it the color of nature, it’s relaxing to the eye. Green represents growth and, of course, financial stability. Granted, there are an abundance of green eco-friendly advertisements being created using natural greens but don’t be afraid. There’s plenty of room for more.

There are many things that go into great graphic design. Color is only one piece but it is an important piece. Take some time to find the color that represents your brand before you move on to the next step. In the meantime, take some inspiration from Pantone’s Fall Color Forecasts.


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