Great, You Have a Video. Now What?

EAG, September 8, 2014

So, you want to engage current customers and reach new ones, right?

Of course you do. With YouTube being a top search engine today, few things engage and reach as successfully as video marketing does.

Professional videos aren’t just a way to get your brand on YouTube anymore. They are proven marketing tools that build your brand, begin deep and meaningful customer engagement, break through ad clutter and reach new customers as part of a robust search engine optimization strategy. These are customers who otherwise slip right past your company’s fingers.

More importantly, video marketing drives sales. An engaging video could increase conversion of prospects to customers by as much as 22%.

Where Do You Start?

There is story boarding, script writing, still and video imaging, voice talent, acting talent, music, production and editing and posting and sharing to tackle. Some videos require all of the above. Some take a few.

Effective video marketing begins with evaluating your goals and budget first. Once those are established, it’s time to develop a video marketing plan that will reach those goals and stay within your budget.

The great thing about video marketing is that there are so many options available today. Videos can go Hollywood or low tech, either way being effective if done right. That is why it is essential to work with an ad agency that can deliver a video you can be proud of within virtually any budget.

Preview Our Recent Video Work

A lot of advertising agencies are new to video or peddle canned video solutions. We like to let our work speak for itself. Watch a few of our latest video marketing projects. Ready to consider adding video marketing to your overall marketing strategy? Contact us using the form below.

 

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