You’re Losing 98% of Your Website Leads and the Sky is Falling

EAG, November 29, 2016

Hi, From what I can tell, you are doing a lot of great marketing, but around 98 percent of leads to your website are leaving without taking any action on your site. I can show you how, through reverse IP lookup, we can identify the companies and individuals visiting your site.

I can also provide you with the contact info – including names, emails and phone numbers – of these visitors, effectively doubling or tripling the number of leads that can be harvested from your existing web traffic. My team has over twelve years of experience driving results for our clients, and we want you to be a part of their long reputation for success. We’re based in Los Angeles, we’re Google partners, and we’ve received accolades from Inc. magazine and the LA Business Journal. Is there a time this week that works best to set up a call?

Wow. That reads like a pretty legit email business solicitation. It is convincing enough that it raised concerns for a few of EAG Advertising & Marketing’s small business clients. After all, so many businesses live and die by their internet leads, so losing 98 percent of them is certainly cause for alarm – if it weren’t just a scare tactic to get you to react instantly instead of working your rational lead generation plan.

EAG doesn’t condone or engage in this type of digital marketing. We (well, our account services and copywriter) turned to our digital experts to learn exactly why it’s bogus.

What we (our account services and copywriter) knew:

  • Using fear is a common advertising technique that elicits a knee jerk reaction that the consumer almost certainly soon regrets
  • As soon as we looked at the website for the company that was sending these emails, we started receiving emails from that company stating that 98% of the leads to our website were leaving without taking action. Hmmm, that sounded familiar

What we learned from our on-staff digital experts:

  • This email message is spam from a company that is simply fishing for its own leads
  • If you receive a similar one, or the exact same one, delete it because it’s spam
  • Without access to your site analytics, they wouldn’t be able to tell how much traffic the site was generating or the proportion of that traffic that became leads
  • Using reverse IP does not provide “contact info – including names, emails and phone numbers – of these visitors”

Make Your Lead Generation Plan and Work It
When you have a rational and solid lead generation plan in place, you’re less likely to fall for these scare tactics because you’re seeing stats showing what’s working. More importantly, when something isn’t working, you can quickly adapt a digital marketing campaign to fine tune results.

What makes for a good lead generation plan? EAG creates, implements and adjusts lead generation plans for our clients every day so we know a thing or two about generating leads.  A solid plan includes a cohesive campaign of brand messaging, targeted prospects, most promising delivery channels, landing pages, follow up processes and analytical reports that verify it’s working.

But Reverse IP Sounds Appealing
In a perfect world, using reverse IP to gain your website visitors’ contact info, – including names, emails and phone numbers would be a compelling digital marketing technique. Alas, we live in this world, so let’s go a little in depth about why that isn’t possible.

Reverse IP tracking is a method of looking at a visitor’s IP addresses to identify identities. The problem is that IP addresses often cannot be identified due to the different ways ISPs (Internet Service Providers) handle traffic. EAG Advertising & Marketing, located in Kansas City, could show up as being located in California, depending on how our ISP’s routing.

If the location of the IP address can be identified, it can only show the building where the computer is located, not the specific computer or person visiting your site. In that scenario you would have to call the company and ask if you could speak with whoever was looking at your site, hope that person could be identified, and then complete a sale. That is not a very promising prospect compared to working a bona fide lead generation plan, in which you reach prospects who are truly interested in your product or service and reach out to you for more information and a sale.

However, there is the ability to sometimes identify the business, as this particular company identified EAG after we’d visited their website. The company did not contact one of us directly and by name, but the company used our contact form to send the spam message.

There are legitimate and effective ways marketers can reach consumers (B2C) using IP targeting. Take El Toro for example. This IP targeting solution gives marketers the ability to target consumers by matching physical addresses in your customer database with real-time IP address location for true one-to-one marketing. Meaning you can reach targeted prospects by direct mail and digital ads served to their IP.

If you’d like help evaluating priorities and determining which tactics work best for your lead generation plan, let’s talk.

 

73 Responses

  1. This is a topic which is close to my heart… Cheers!
    Exactly where are your contact details though? asmr 0mniartist

  2. Hi there I am so glad I found your site, I really found you by error,
    while I was researching on Bing for something else, Anyways I am here now and would
    just like to say thanks a lot for a remarkable post and a all
    round enjoyable blog (I also love the theme/design),
    I don’t have time to browse it all at the minute
    but I have bookmarked it and also included your RSS feeds,
    so when I have time I will be back to read a great deal
    more, Please do keep up the superb b. asmr 0mniartist

  3. 0mniartist says:

    Hi, constantly i used to check web site posts here early in the break of day, as i like to gain knowledge of more and more.
    0mniartist asmr

  4. It’s difficult to find educated people about this topic, however, you sound like
    you know what you’re talking about! Thanks asmr 0mniartist

  5. Way cool! Some extremely valid points! I appreciate you penning this write-up and also the rest of the website is extremely good.

    asmr 0mniartist

  6. you are truly a good webmaster. The web site loading speed is amazing.

    It seems that you’re doing any distinctive trick. Moreover, The contents are masterpiece.
    you have done a fantastic process in this subject!

  7. asmr or says:

    Good blog you have got here.. It’s difficult to find excellent writing like yours these days.
    I truly appreciate people like you! Take
    care!!

  8. asmr what says:

    I’m not sure why but this web site is loading extremely slow for me.

    Is anyone else having this issue or is it a issue on my end?

    I’ll check back later and see if the problem still exists.

  9. are asmr says:

    Link exchange is nothing else except it is only placing the other person’s webpage link on your page at proper place and other
    person will also do same for you.

  10. Have you ever considered about adding a little bit more than just your articles? I mean, what you say is important and all. Nevertheless think about if you added some great graphics or videos to give your posts more, “pop”! Your content is excellent but with images and clips, this site could undeniably be one of the best in its niche. Amazing blog!

  11. gamefly that says:

    Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I get actually enjoyed
    account your blog posts. Anyway I’ll be subscribing to your augment and even I achievement you access consistently fast.

  12. Absolutely indited articles, Really enjoyed looking through.

  13. bitly.com says:

    scoliosis
    I just like the helpful information you provide to your articles.
    I will bookmark your weblog and test once more here regularly.
    I am moderately certain I will be told many new stuff right here!
    Best of luck for the following! scoliosis

  14. scoliosis
    This post is truly a fastidious one it assists new
    web people, who are wishing in favor of blogging.

    scoliosis

  15. dating sites
    I every time used to read article in news papers but now as I am a user of net so from now I am using net for
    articles, thanks to web. free dating sites https://785days.tumblr.com/

  16. dating sites
    you are truly a excellent webmaster. The website loading pace is amazing.
    It seems that you’re doing any unique trick. Furthermore, The contents are masterwork.
    you’ve performed a excellent activity on this topic!
    free dating sites

  17. when asmr says:

    Hello to every one, since I am genuinely keen of reading this blog’s post to be updated regularly.
    It includes good material.

  18. I am genuinely thankful to the owner of this web page who
    has shared this wonderful post at at this place.

  19. When I initially left a comment I seem to have clicked on the -Notify me
    when new comments are added- checkbox and now whenever a comment is added I receive 4 emails with
    the same comment. Is there an easy method you are able to remove me from that service?
    Thanks a lot!

  20. You really make it appear so easy along with your presentation but I to find this topic to be actually something which I believe I might never understand. It kind of feels too complicated and very extensive for me. I am taking a look ahead for your next submit, I will try to get the hang of it!

  21. I’ve read a few excellent stuff here. Certainly price bookmarking for revisiting. I surprise how a lot effort you put to make one of these excellent informative site.

  22. I really lucky to find this web site on bing, just what I was searching for : D besides saved to favorites.

  23. Truly no matter if someone doesn’t know
    after that its up to other users that they will help, so here it takes place.

  24. Every weekend i used to pay a visit this web page, for the
    reason that i want enjoyment, as this this web site conations genuinely good funny stuff
    too.

  25. I do like the way you have presented this specific concern and it does offer us a lot of fodder for consideration. However, coming from what I have seen, I only hope as the comments pile on that folks remain on point and not embark on a tirade involving the news du jour. Yet, thank you for this excellent point and while I do not concur with this in totality, I value the perspective.

  26. I am truly thankful to the holder of this web site who has shared this enormous piece of writing
    at at this time.

  27. I always spent my half an hour to read this web site’s articles everyday along with a mug of coffee.

  28. I am not sure where you’re getting your info, but great topic.

    I needs to spend some time learning much more or understanding more.
    Thanks for great info I was looking for this information for my mission.

  29. tinyurl.com says:

    My brother suggested I might like this blog. He was totally right.
    This post truly made my day. You can not imagine just how much time
    I had spent for this info! Thanks!

  30. You are my intake, I possess few web logs and sometimes run out from to brand.

  31. tinyurl.com says:

    Wow, wonderful blog layout! How long have you been blogging for?

    you made blogging look easy. The overall look of your website is fantastic, as well as the content!

  32. Admiring the commitment you put into your website and detailed information you provide. It’s good to come across a blog every once in a while that isn’t the same old rehashed material. Fantastic read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.

  33. of course like your web-site but you need to test the spelling on quite a few of your posts. Several of them are rife with spelling problems and I to find it very troublesome to tell the reality then again I will certainly come again again.

  34. I haven’t checked in here for a while since I thought it was getting boring, but the last several posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

  35. This is a topic close to my heart cheers, where are your contact details though?

  36. hello!,I love your writing very so much! share we keep up a correspondence extra about your article on AOL? I need a specialist on this house to unravel my problem. May be that’s you! Looking ahead to see you.

  37. Great blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog jump out. Please let me know where you got your design. Appreciate it

  38. I am glad to be a visitant of this pure web site! , regards for this rare information! .

  39. I will immediately grab your rss feed as I can not find your email subscription link or e-newsletter service. Do you’ve any? Please let me know in order that I could subscribe. Thanks.

  40. perfectxml says:

    It’s really a nice and helpful piece of info. I am glad that you shared this useful information with us. Please keep us up to date like this. Thanks for sharing.

  41. perfectxml says:

    Nice read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch as I found it for him smile Thus let me rephrase that: Thanks for lunch!

  42. perfectxml says:

    Hello there, You have done a great job. I will certainly digg it and personally recommend to my friends. I’m confident they will be benefited from this website.

  43. perfectxml says:

    Thank you, I’ve just been looking for information about this subject for ages and yours is the best I’ve discovered so far. But, what about the bottom line? Are you sure about the source?

  44. perfectxml says:

    very good post, i definitely love this web site, carry on it

  45. perfectxml says:

    Thanks for the sensible critique. Me and my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more from this post. I am very glad to see such fantastic info being shared freely out there.

  46. perfectxml says:

    you have a great blog here! would you like to make some invite posts on my blog?

  47. perfectxml says:

    Valuable information. Lucky me I found your web site by accident, and I’m shocked why this accident did not happened earlier! I bookmarked it.

  48. perfectxml says:

    naturally like your web site but you have to check the spelling on quite a few of your posts. Several of them are rife with spelling issues and I find it very bothersome to tell the truth nevertheless I will surely come back again.

  49. perfectxml says:

    Hello my loved one! I want to say that this post is amazing, great written and include approximately all significant infos. I’d like to peer more posts like this.

  50. Its good as your other blog posts : D, appreciate it for putting up.

  51. perfectxml says:

    I like this post, enjoyed this one regards for posting. “I would sooner fail than not be among the greatest.” by John Keats.

  52. perfectxml says:

    Thanks for the sensible critique. Me and my neighbor were just preparing to do some research on this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such wonderful information being shared freely out there.

  53. perfectxml says:

    What i don’t realize is actually how you are not really much more well-liked than you may be right now. You are so intelligent. You realize therefore considerably relating to this subject, made me personally consider it from numerous varied angles. Its like women and men aren’t fascinated unless it is one thing to accomplish with Lady gaga! Your own stuffs great. Always maintain it up!

  54. perfectxml says:

    certainly like your web site but you have to take a look at the spelling on several of your posts. Many of them are rife with spelling issues and I in finding it very bothersome to inform the reality on the other hand I will definitely come back again.

  55. perfectxml says:

    It is in reality a great and helpful piece of information. I?¦m happy that you simply shared this helpful info with us. Please stay us informed like this. Thanks for sharing.

  56. perfectxml says:

    I like this post, enjoyed this one thankyou for posting.

  57. perfectxml says:

    Thanks for the sensible critique. Me and my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more from this post. I am very glad to see such great information being shared freely out there.

  58. perfectxml says:

    Hey! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!

  59. What i do not understood is in truth how you’re no longer really a lot more smartly-preferred than you might be right now. You are very intelligent. You understand thus considerably when it comes to this topic, produced me personally believe it from numerous various angles. Its like women and men aren’t involved except it’s one thing to do with Girl gaga! Your own stuffs nice. All the time handle it up!

  60. perfectxml says:

    Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

  61. perfectxml says:

    Hey there! Someone in my Myspace group shared this website with us so I came to look it over. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Wonderful blog and superb design.

  62. This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.

  63. perfectxml says:

    fantastic post.Never knew this, thankyou for letting me know.

  64. perfectxml says:

    Greetings! I’ve been reading your website for a while now and finally got the bravery to go ahead and give you a shout out from Kingwood Tx! Just wanted to mention keep up the fantastic work!

  65. perfectxml says:

    I want examining and I think this website got some truly useful stuff on it! .

  66. perfectxml says:

    I simply wished to thank you so much all over again. I do not know the things that I would have handled without those secrets shown by you regarding that subject. It was actually an absolute distressing crisis in my opinion, nevertheless discovering a well-written mode you dealt with the issue made me to jump with fulfillment. I’m thankful for the assistance and even wish you really know what a powerful job your are putting in training many people thru your blog post. I am sure you haven’t got to know any of us.

  67. perfectxml says:

    I’ll immediately snatch your rss as I can’t in finding your email subscription hyperlink or newsletter service. Do you have any? Please let me know so that I could subscribe. Thanks.

  68. perfectxml says:

    After I originally commented I clicked the -Notify me when new feedback are added- checkbox and now each time a comment is added I get 4 emails with the same comment. Is there any manner you can take away me from that service? Thanks!

  69. perfectxml says:

    I have been absent for some time, but now I remember why I used to love this site. Thank you, I will try and check back more frequently. How frequently you update your web site?

  70. perfectxml says:

    What i do not realize is in truth how you are no longer actually much more smartly-liked than you may be right now. You’re so intelligent. You realize therefore significantly in terms of this subject, made me individually believe it from so many numerous angles. Its like women and men are not fascinated unless it is something to accomplish with Lady gaga! Your own stuffs great. Always take care of it up!

  71. perfectxml says:

    I enjoy, lead to I found just what I used to be looking for. You have ended my four day long hunt! God Bless you man. Have a nice day. Bye

Tell Us What You Think