As the largest U.S.-based waterslide manufacturer, Splashtacular’s corporate office and operations facility, located in Paola, Kansas, is staffed with designers, engineers and project managers who take pride in a proven track record of quality products and unparalleled customer service. Their products are unparalleled, but the beauty and innovation were not well represented on their non-responsive, lackluster website that featured outdated images and no personality.
Improving site performance for new customers was a primary consideration for Splashtacular, as many municipalities, parks, event centers, and other destinations begin the purchase journey by searching for potential vendors and exploring their attraction options. Splashtacular’s website design is visually stunning and engaging, driving impressive numbers for site engagement from organic search traffic. Visitors are immediately engaged, as evidenced by a bounce rate of 30%, time on page of more than 3 minutes per session, and 4.58 pages per session. As impressive, 2.43% of organic search visitors convert to prospective customers by submitting a contact form.