Client : Sertoma
Media : Logo
Tip 4: Logos and Brand Identity
You can’t airbrush ugly. And when you put your logo on your first billboard or building sign, any blemish or unsightly scar will be magnified. In other words, an attractive logo on a business card should also be attractive when displayed 10 foot x 10 foot. In the early stages of design consider all the future uses of your logo even if some might be unlikely. Perhaps someday you will want your logo on the side of a truck. If so, it should be designed to fit and look great.