Client: Hawthorne Plaza
Media: Annual Summer Sidewalk Sale Posters
Tip: Posters are fun. Most graphic design students always seem to have a poster or two in their portfolio. Why? Posters can be personal, colorful, telling, compelling and simple. Simple is good. In fact, simple is best. Say what you need to say, say it fast and leave the viewer with an emotional sense. Posters are fun indeed. Oh, the tip? Don’t cram too much into a poster. Whatever you include in your poster copy, remove half of it.