Client : Sertoma
Media : Online Video
When you have a membership organization that provides community service in cities all across the country, it’s hard to capture all the good, all the special, all the impactful, all the miraculous things they do…unless you rely on the power of video.
In the world of digital marketing, content is king. Why? Because it helps drive SEO. Even with all the best keyword and jargon-filled headlines, if your content doesn’t educate, inform, engage or inspire, you won’t gain your customer’s interest and your new website visitor will be gone faster than you can say search-engine-optimization. Using video as a part of your content mix is a great tool to further your brand story and engage customers in a meaningful way.