Magnum Systems: Search Marketing
Magnum Systems’ has historically relied on manufacturer’s reps and their long-standing relationships with Magnum’s target audience to fill their sales pipeline. However, as positions in these plants have turned over and are held by a younger generation, new relationships must be forged. EAG presented research to support that their target audience is searching online to find solutions, and we launched a search engine marketing campaign, including call tracking phone numbers.
The search engine marketing campaign has increased the number of visitors to Magnum Systems’ website since launched. Bounce rate is down and phone leads are increased. A pay-per-click campaign is effectively driving traffic and filling leads in the sales pipeline, picking up the slack from human turnover.