Riverside Red X: Website
Capitalizing on Red X’s 70-year legacy, finding their voice in today’s retail environment, and moving away from circular and TV advertising to new marketing channels they’d not taken advantage of before… These were part of the marketing strategy we put together for Red X. All of them required that we build Red X a new website in order to bring the newly created strategy full circle. The new website not only features new brand language and design standards, but also integrates a new online grocery shopping option, appealing to both younger shoppers and existing customers. It acts as the online hub for events, clubs (Whiskey and Wine), special promotions, and more.