Client : Sertoma
Media : Online Video
YouTube reaches more US adults ages 18-34 than any cable network. And that’s just the beginning. Video isn’t the wave of the future. Video is here and now. Video engages the viewer. It teaches by showing. Video has the same attributes television had when it became the most dominant viewed media for over 50 years. Video has our hearts, minds and eyeballs.
So why would anybody produce a video about their company is if they were using an old 8mm camera from decades ago?
Video, like your website, your building signage and your sales force is a visual representation of your brand. Give it the same attention to detail you give a proposal or RFP response. Video production doesn’t have to be costly or complicated. It just needs to be good.