Client : McConnell & Associates
Media : Direct Mail
Tip: Direct mail postcards don’t have to be flat and two sided. Believe it or not, there’s almost no impact on the cost to mail a folded postcard and plenty of room to tell a better story. Add a postage-paid business reply card, and now you have the makings of a very measurable direct mail campaign. With more room comes more opportunity to use visuals in a more pronounced way. A picture speaks 1,000 words – especially in direct mail.