In aisles of tradeshow booths, of course, you want yours to stand out. This was especially the case for Magnum Systems that was unveiling one, brand new, cohesive brand instead the two that customers were used to seeing. Another change was that Magnum would no longer display their equipment and instead have more one-on-one conversations with prospects. Bringing individual pieces of packaging and pneumatic equipment to the show took away from their integrated system concept. Our challenge was to design a tradeshow booth as interesting as the equipment. So, we recommended hosting in-booth educational seminars and having an educational video playing on two different monitors. The sales team was armed with iPads and a photo library showing systems that they have built.