Splashtacular is unique in that they include an industrial grade protective coating on all of their waterslides. As no competitor includes this as a standard, it was determined that a sales sheet not only highlighting that this is an offering exclusive to Splashtacular, but the benefits of this coating to the target audience.
“Keep it Shiny” was language established to convey this product feature, providing consistency with existing maintenance service branding; “Keep it New.” The single page sell sheet offers a technical diagram/graphic rendering of a slide and how it is resistant to sun-fading and retains its luster for years to come. The key message conveys that Splashtacular goes above and beyond to provide a quality product that will last. This was introduced at the World Waterpark Association and International Association of Amusement Parks and Attractions expos/conferences and successfully engaged decision makers who didn’t know Splashtacular did this.