Client : Invision
Media : Campaign
This campaign targets two different audiences – law firms and dental practices – using Invision’s brand as a unifying theme. These two audiences were chosen because of their growing (and sometimes unrecognized) need for IT security and support due to the type of protected and private information they store on their clients and patients. Not only is how law firms and dental offices protect this data regulated, but also it’s imperative to their clients’ and patients’ trust. The campaign messages – Computer Support for Smart Law Firms and Computer Support for Smart Dental Practices – hit home with viewers across multiple platforms, including direct mail, display campaign, landing pages and print.