Riverside Red X Whiskey Club Identity

On the heels of the Wine Club’s success, Kansas City’s iconic Riverside Red X founded the Whiskey Club. Introducing the Club required an identity including logo design, designing and printing posters and membership cards, adding a dedicated page to the grocery and liquor store’s website, as well as ongoing promotion for membership and events through social media campaigns and email marketing. Within a few weeks of launching the Club, there is now a waiting list to join.