In 2017, The Hearing Aid Project celebrated its one-year anniversary, bringing the opportunity for its first annual giving campaign. The fundraising effort was carefully crafted into a targeted email series and social media. The anchor elements to the multi-part campaign were two short but impactful videos that get to the core of the Hearing Aid Project while pulling at the heartstrings. The collective effort generated more than 35,000 video views and thousands of online donations in support of the Hearing Aid Project.
See the other video in the campaign.