The Hearing Aid Project celebrated their one-year anniversary of providing support to those who are deaf or hard of hearing. This celebrated benchmark also provided the opportunity to create their first annual giving campaign. The campaign was carefully crafted into a targeted email series and social media to boost their fundraising effort. This impactful video was one of two videos, that were the anchor elements to the multi-part campaign that got to the core of the Hearing Aid Project while pulling at the heartstrings. The collective effort generated more than 35,000 video views and thousands of online donations in support of the Hearing Aid Project.
See the other video in the campaign.