Client : Griner and Schmitz
Media : E-Newsletter
Tip: Social Media, Blogs, Electronic Newsletters
What makes an electronic newsletter different than a printed newsletter? The ability to delete – quickly. How do you avoid the quick delete? Make every headline, every sentence and every paragraph count. Beginning with the subject line of the electronic newsletter, your message must be compelling. EAG has sent hundreds of electronic newsletters for clients and without fail, the most opened and read e-newsletters have interesting headlines and stories that the recipients want to read. So when it comes to an e-newsletter, don’t phone-it-in or be prepared to receive the worst hyphenated word in electronic communications; opt-out.