Adams Dairy Bank: Facebook Cover
Facebook. Twitter. Linkedin. Where do you start? For those who have not yet examined social media as a business driver we draw this analogy: If you were considering purchasing TV advertising you would have a very defined process. You would identify your key customers and target audience. You would then match your target against viewership data to see where and when your customers are watching. Lastly, you would calculate investment levels against projected return on investment. Venturing into social media? The exercise is much the same, just with less historical data to go by.