Client : Bryant Kansas City
Media : Campaign
As an outsourced marketing agency, we don’t always begin our work thinking a simple project will extend into a full-blown ad campaign. Our clients’ budgets are often allocated first to projects, like updating a website or launching a search engine optimization program. Many times we have to build a campaign out of pieces and parts of existing projects. It’s not a challenge if you know how to approach it from the ground up. Consistency and continuity are the keys. Ads that look alike and sound alike can become a successful ad campaign with the right strategy. Remember, repetition builds retention. Consumers will remember you if they see your brand and message in the same form and format many times over.