Complete Home Concepts: Print Ads
Local lifestyle magazines, such as Northland Lifestyle and InKC, offer fantastic opportunities to make an impression on Complete Home Concepts’ target audience, whether the readers are in buying mode or not.
Awareness is the goal in these print ads, not only of the business, but also of the many other product lines available. All home projects start with inspiration, and these magazine ads are written and designed with eye-catching appeal in mind.
Execution is critical, even with a broader marketing goal like brand awareness. Instead of muddying the waters by including every business line, a single page broken into individual 1/3-page ads gives the impression of extra coverage. This way, each ad focuses on a single inspirational focal point. Together and over time, brand awareness of all lines builds.
Imagery and design appeal to high-end homeowners. Copy reflects the emotional appeal of the end result.