Client : Commenco
Media : Logo Design & Development
Tip: Logos and Brand Identity
With all-due-respect to the graphic artists we love, they should not sit at the table when a logo design project begins. Pencil to paper comes well after the planning stage which includes some very strategic conversations. What should an icon represent? How will it be used? Does it have a life-cycle? Are there intellectual property issues to consider? What are competitors doing? What are trend-setters doing and what are laggards doing – and which are you?