Client : Carrier Kansas City
Media : Radio
Creating a “theater of the mind” is the key to successful radio. Listeners hear your story and visualize your product. Sparking this mental image requires radio ad spot copy that tells a relevant and timely story. Timely is critical because listeners must act now, or very soon. The right music and sound effects bring your story to life. Consistently use the music in future spots to help build brand identity. Most importantly, repeat your company’s name or product multiple times throughout the radio spot so it clicks with listeners.