Built by Design: Website
“Keep it simple.” “Don’t make me think.” These are two mantras commonly communicated by website planners and developers. Studies show that most website viewers want instant gratification and direction to the next point of instant gratification. Consider your own website viewing habits. Do you find yourself losing patience quickly when a site doesn’t direct you to what you want? Website traffic and flow should be obvious and easy. Don’t make users work. Sure it sounds lazy but such is the nature of contemporary website design.