Client : Ultrax
Media : Website Design and Development
Tip: All Search Marketing Roads Lead Back to Your Website
Pay-per-click ads, display ads, retargeting ads, Facebook ads and LinkedIn promoted stories, social media posts and all other search marketing channels lead directly back to your website. Once a user clicks on your ad, they expect to be taken where they can engage with you. Whether the level of engagement is simply to find out more about your business, contact you or buy from you, your website has to be ready for anything. Each page of your website, or the pages to which your search marketing links at the least, should be designed and written to compel action. Depending on your business, that could mean a prevalent contact form, video, map, hours, etc. The key is to anticipate what your visitors want and deliver the goods.