Young & Aggressive
A “Moooving” Marketing Strategy for a Young and Aggressively Growing Company
Adams Dairy Bank president and CEO, David Chinnery, and his team started Adams Dairy Bank with a concentrated focus on being a one-location, hometown bank committed to bringing back old-fashioned customer service.
The priority was on giving the bank a voice and personality differentiating it from other banks and establishing it as homegrown. EAG helped support a full branding effort to set them apart in the marketplace.
The marketing and advertising collateral we create for the bank is nothing like what other bank’s use, especially the brand positioning. The bank has one location on Adams Dairy Parkway. Dairy. Cow. Milk money. The bank’s identity and personality was born. And it’s not based on the traditional rules of financial industry marketing.
From their Web presence to print pieces and social media, Adams Dairy Bank’s voice is “udderly” everywhere. The result is a relatable, fun and cohesive persona that resonates with not only business and personal banking customers, but also the local community too… which is exactly what a young and aggressive company needs to grow.