Angela Ridpath and Katie Heinen Join EAG Advertising & Marketing in Leadership and Account Roles to Support Growing Client Roster

EAG, April 6, 2020

Angela Ridpath, Katie Heinen

April 6, 2020 (KANSAS CITY, MO) – EAG Advertising & Marketing, Kansas City’s first outsourced marketing department for small businesses, announces today that Angela Ridpath has joined the team as vice president of client services and Katie Heinen as account executive. In these roles, Angela will bring her expertise in integrated marketing, branding and leadership to EAG and their clients’ brands, while Katie will work with clients to turn big brand strategy into action.

“We are excited to add Angela and Katie to our team,” says Michele Markham, EAG president. “They each bring unique experience to EAG, and more importantly possess the enthusiasm, creativity and service mentality that thrives in our culture.”

Ridpath comes to EAG from MCH Strategic Data where she worked four years as an executive-level visionary building and growing their brand through organic and paid channels. Prior to MCH, she held leadership positions at Keypath Education, Bernstein-Rein Advertising and H&R Block and worked on client accounts, including T. Rowe Price, American Century Investments, Capital One, McDonalds, Beauty Brands, PetSmart, Bayer Animal Health, Walmart and Family Dollar Stores. She holds an advertising degree from University of Missouri-Columbia’s renowned Journalism School.

In her new position, Ridpath will manage the account team and provide support for existing clients. Her experience and focus on accountability, predictability and results make her an excellent fit for EAG’s small business clients who count on the agency to act as their marketing department.

EAG helps its clients expand their marketing capacity by becoming their full-service outsourced marketing department, complete with C-level marketing leadership while the brand development, media placement, creative design, channel management, website design, content marketing and search engine marketing services are conducted in-house by seasoned marketing professionals.

Heinen spent two years as the client success manager at a Kansas City software startup after graduating from Washington University in St. Louis with a marketing degree in 2017. Heinen’s experience solidified her passion for helping grow small businesses, and she is thrilled to join EAG in promoting small businesses in any and all industries imaginable.

“We’ve been focused on growing and evolving our team for a while. For us it isn’t just about filling seats – it is about quality and those individuals we know will complement the existing team while bringing their own unique approach,” adds Markham. “We are delighted to have Angela and Katie join us in our growth.”

About EAG Advertising & Marketing

Since 2003, EAG Advertising & Marketing (EAG) has provided branding, advertising and marketing services to nearly 400 small and mid-market companies in Kansas City and across the nation. EAG has been profiled or quoted in numerous national and local publications including the Wall Street Journal and INC. Online. Recognized over the years for award-winning creative, results-based campaigns and brand management, EAG was selected as the 2019 Agency of the Year by the ANA Business Marketing and AMA American Marketing Associations of Kansas City.

 

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