From the Grammy and the Oscar awards to the Addy and the Fountain awards, award season is upon us. Whether it’s a direct mail or social media campaign or Best Film of the Year, it’s always humbling and gratifying to have your peers review, judge and recognize your best work. The marketing team at EAG Advertising & Marketing submitted selected work from the past year to ANA Business Marketing and AMA of Kansas City (AMAKC) for their annual Fountain Awards. On March 7, we were presented with 10 Fountain Awards, named KC Agency of the Year and voted Best of Show at the end of the 2019 Fountain Awards held at 2016 Main Event Space.
There are plenty of award events that judge on looks. What gets our team and our small business clients most excited about our work is when it gets results for their businesses. Measurable results drive everything that we do at EAG, and we are proud to be able to continuously provide proof of performance to our clients as we did with the projects and campaigns we submitted for a Fountain Award. Judging criteria for the Fountain Awards is based equally on creative, production, objective/strategy and results. Categories for awards combine the best of business-to-business (B2B), business-to-consumer (B2C), and select categories that are open to all entries. Submission categories include advertising, brand identity, sales enablement, event marketing, public relations, internal marketing, integrated program, content, video and all forms of digital marketing.
New awards were introduced this year to recognize the B2B Marketer of the Year, B2C Marketer of the Year, KC Agency of the Year and KC Marketing Team of the Year. The EAG team earned the honor of being named the inaugural KC Agency of the Year. No doubt, this is the highest honor we have received in our 16 years serving the Kansas City small business and advertising communities.
EAG has active members in both ANA Business Marketing KC and the American Marketing Association. Our small business clients benefit from the best outsourced marketing support possible thanks in part to the education and networking gained from the ongoing professional development we receive from participating in these organizations.
In addition to being named Agency of the Year, EAG won Fountain Awards in the following categories:
B2B Direct Mail Campaign – Kansas City loves sipVine
Product Brochure – Kenton Brothers Systems for Security
B2B Integrated Campaign– NGA: Building Envelope Contractors Conference
B2C Integrated Campaign– Family Center Farm & Home: Gift Card Campaign
B2C Social Media Campaign – Family Center Farm & Home: Fall Digital Mailer
B2C Social Event – Love Letters: Black Friday Weekend Event
Landing Page or Micro Site for a Targeted Program or Product – NGA: Guide to Exit & Succession Planning Book Sales
Website New or Redesign – LiversBronze.com
Best of Show – NGA: Guide to Exit & Succession Planning Book Sales
EAG won a Merit Award in the following category:
Search Engine Marketing/Pay-Per-Click – Magnum Systems Search Marketing