The concept of outsourced marketing makes a lot of sense in today’s business environment. As businesses grow and scale, keeping pace with the fast-paced and ongoing algorithmic changes of digital marketing is itself a full-time job. Add to that the…
Website Development
Did You Get the Memo? Internal Marketing is as Important as External Marketing
Consider all the time, money and energy that go into your company’s marketing strategy and campaigns—all in an effort to create brand recognition, build loyalty and sell more products and services. The customers always come first, except when they don’t….
The New Normal of Recruitment Marketing
There are many reasons why hiring is as difficult as it is right now. Those reasons are political, they’re generational, they’re societal, and they’re very complicated. They’re also not new in any way – these recruiting challenges have been slowly…
Why You Need a Marketing Agency for more Web Traffic
Every industry has a dependence on website traffic. That’s because the internet is the first place your next customers will go when they decide they need something. Even if your customers don’t talk or connect with you through your website,…
Google & Apple Updates: Advice from a small business marketing agency
Many marketing agencies have written about the latest Google announcements regarding the upcoming cookieless future. Other headlines talk about Apple fighting with Facebook. Still more articles talk about consumer privacy efforts in Europe and California, and how companies like Apple…
Small Business Advertising: Know When to Hold It and When to Fold It
There are a handful of us at EAG Advertising & Marketing who are or have been small business owners. We know the internal struggle business owners battle every day. Entrepreneurs at heart, we can be control freaks, fighting the if-you-want-it-done-right-do-it-yourself…
EAG Didn’t Create Outsourced Marketing; We Made It Better
Have you kept up with the new and emerging trends in marketing? Inbound marketing, customers as influencers, video content creation, native advertising, massive updates to Google’s search algorithm, user experience, personalization, to name a few. Marketing used to be a…
Web Accessibility for your Small Business Website
When your potential customers come to your website, you know what their experience is like. You’re confident they have fast enough load times so it’s a good experience. You’ve structured the menu items so they can find the information they…
Outsourcing Marketing Yields a Positive Return on Investment
Before we get to the good stuff on why outsourced marketing yields a positive return on your investment, let’s first address the elephant in this blog. Determining ROI on marketing is difficult. Not all marketing efforts directly result in a…
Are You Spending Money on Sending Search and Social Traffic to Your Site?
Slow down on the spending and focus first on your landing pages. As advertisers, we want to focus as much of our time and budget as possible on sending prospects to our website. But if the page you’re sending prospects…
