Website Development

Rising Media Costs

Rising Media Costs Bring Opportunity for Small Business

Media costs have risen across virtually all major ad platforms, from Google and Meta to Amazon and TikTok. Even traditional media is expected to increase another 2%, with television set to see a 15% increase. Small businesses advertising on digital…

Read More
There is No Finish Line (or Crying) in Search Engine Optimization (SEO)

There is No Finish Line (or Crying) in Search Engine Optimization (SEO)

Imagine training for a marathon. You put in the work, the hours and hours of running and pushing yourself to your limits. The day of the marathon comes, and you’re running; you’re running; you’re running. The millisecond you cross that…

Read More
10 Small Business Marketing Tips That’ll Never Fail You

10 Small Business Marketing Tips That’ll Never Fail You

Advertising and marketing professionals and small business owners. What do we all have in common? We all love new, shiny things. And, if the things give us a competitive edge or make our been-there-done-that eyes light up, all the better….

Read More
What’s the Difference Between a Domain Registrar, DNS Host and Website Host?

What’s the Difference Between a Domain Registrar, DNS Host and Website Host?

The domain registrar, DNS host and website host came home to roost for Chris and Pat. They never imagined these vendors’ roles in their initial website would create a bit of mess when the time came to revamp their website….

Read More
Applicants responding, researching job post.

Outsourced Marketing Could Be the Solution to Your Hiring Woes

New York Times reported nearly 4.3 million workers voluntarily quit their jobs this fall, which is up from 4 million last July. Dubbed The Great Resignation, it’s a phenomenon unlike anyone has seen before, and it’s making filling marketing positions…

Read More
Outsourced Marketing

Who Works at an Outsourced Marketing Agency?

The concept of outsourced marketing makes a lot of sense in today’s business environment. As businesses grow and scale, keeping pace with the fast-paced and ongoing algorithmic changes of digital marketing is itself a full-time job. Add to that the…

Read More
Internal Marketing is as Important as External Marketing

Did You Get the Memo? Internal Marketing is as Important as External Marketing

Consider all the time, money and energy that go into your company’s marketing strategy and campaigns—all in an effort to create brand recognition, build loyalty and sell more products and services. The customers always come first, except when they don’t….

Read More
Recruitment Marketing

The New Normal of Recruitment Marketing

There are many reasons why hiring is as difficult as it is right now. Those reasons are political, they’re generational, they’re societal, and they’re very complicated. They’re also not new in any way – these recruiting challenges have been slowly…

Read More
Why you need a marketing agency for more web traffic

Why You Need a Marketing Agency for more Web Traffic

Every industry has a dependence on website traffic. That’s because the internet is the first place your next customers will go when they decide they need something. Even if your customers don’t talk or connect with you through your website,…

Read More
Cookieless

Google & Apple Updates: Advice from a small business marketing agency

Many marketing agencies have written about the latest Google announcements regarding the upcoming cookieless future. Other headlines talk about Apple fighting with Facebook. Still more articles talk about consumer privacy efforts in Europe and California, and how companies like Apple…

Read More