Strategy

Sales Vs. Marketing: Brand Strategy Can Eliminate the Vs. Once and For All

Your salespeople. They are knowledgeable and well trained. They are often the face of your small business and brand. Your brand strategy. It’s the culmination of countless hours, resources and an enormous amount of energy spent establishing what your company…

Read More
How to Develop a Strategic, Somewhat Future-Proof Nonprofit Marketing Plan for the Future

How to Develop a Strategic, Somewhat Future-Proof Nonprofit Marketing Plan for the Future

The strategic marketing planning process, the way we’ve known it thus far, may be becoming inadequate for nonprofits. Any marketer will tell you that to stay contemporary with customers, you can’t just react to change. You must anticipate change. The…

Read More
Does your content set you apart?

Is Your Website Content Your Own?

Never duplicate content. Also, never duplicate content. “What sets (REDACTED NAME) apart from everyone else? We provide complete online marketing AND branding packages that free you up to focus on your most important revenue-generating activities. PLUS, we’re unique because we…

Read More
Email Marketing Demands Attention

Why Email Marketing Services Demand Attention

When it comes to representing your brand, don’t underestimate the power of email marketing. Mistakes happen, but as any email marketing agency will tell you, a simple mistake has the power to truly damage your brand. For example, in May…

Read More
Emotional Marketing

How Emotional Marketing Helps You Stick in Your Customer’s Mind

“Tell me somethin’, girl…are you happy in this modern world?” Does reading that line automatically make you finish the song? Or go watch Bradley Cooper and Lady Gaga fall in love? Even if it isn’t quite your thing, that one…

Read More

Are You Doing All You Can with Your Nonprofit Blog?

It’s the standard for every website (nonprofit or for profit) these days to have a blog—but are you getting the most mileage from yours? Blogs can be incredible marketing tools. In fact, they can be the most powerful element of…

Read More

Big Brand Marketing Strategies for Small Business

Budgeting for coffee as you do your monthly expenses. Expecting checked baggage fees to cost as much as half or more of your airline ticket price. This is the reality of our world today because the big brands made it…

Read More

From Reviewing List Management to Your Marketing Budget Plan, First Quarter’s the Best Time to Do It

With first quarter almost in the rearview mirror, now is the best time to review your marketing strategy for the year, from list management to your marketing budget plan. Waiting any longer could leave key budget dollars misspent, unspent or…

Read More

The Best Marketing Strategies for Small Business

“Best” Meaning the Ones You Should Budget for This Year Actions speak louder than words, which is true for today’s B2B and B2C businesses. More often than not, small businesses use marketing strategies to draw in new customers and increase…

Read More
Advertising Agency Code of Conduct

The Small Business Advertising Agency Code of Conduct

Before hiring an advertising agency or marketing firm for your small business, ask if they honor the advertising agency code of conduct. Why the need for an advertising agency code of conduct? A code sets of rules, outlining the norms,…

Read More