When a panel of business owners and leaders who specialize in advising other business owners and leaders gets together to discuss planning for 2023, you pay attention. Planning for the next calendar year is challenging in any year, but as…
Strategy
Rising Media Costs and Paid Search – What if You Can’t Compete?
Our recent article on small business marketing and rising media costs focused on the opportunity to move past the competition and earn more market share. But what about the times when rising per-click charges force you completely out of the…
Rising Media Costs Bring Opportunity for Small Business
Media costs have risen across virtually all major ad platforms, from Google and Meta to Amazon and TikTok. Even traditional media is expected to increase another 2%, with television set to see a 15% increase. Small businesses advertising on digital…
B2B Marketing: The Buyer’s Journey is Just as Important as the Destination
B2B (business-to-business) customers’ journeys are very different than those of B2C (business-to-consumer) customers. B2B customers tend to sidetrack, backtrack and fast track their way along the buyer’s journey, while B2C customers very often sprint to the destination. The difference in…
There is No Finish Line (or Crying) in Search Engine Optimization (SEO)
Imagine training for a marathon. You put in the work, the hours and hours of running and pushing yourself to your limits. The day of the marathon comes, and you’re running; you’re running; you’re running. The millisecond you cross that…
The Psychology of Colors Plays a Key Role in Small Business Marketing
By Jamie Phelan, Northland CAPS Associate – Global Business & Logistics & EAG’s spring intern When an advertising and marketing agency creates a logo, website and brand identity for your company, there are many decisions to weigh. How can their…
10 Small Business Marketing Tips That’ll Never Fail You
Advertising and marketing professionals and small business owners. What do we all have in common? We all love new, shiny things. And, if the things give us a competitive edge or make our been-there-done-that eyes light up, all the better….
How Marketing Directors Build Trusted, Productive Relationships with Advertising & Marketing Agencies
The backstory. EAG Advertising & Marketing is in the middle of a brand refresh. When you’ve been in business long enough, a brand update is inevitable. The process involves evaluating changes in your industry and among your clients’ expectations and…
How Much Does Social Media Marketing Cost?
What is your brand’s online reputation worth? How much you spend on social media marketing is likely to affect your reputation within your industry and among your clients, employees and community: good, bad and even damage control. Warning: the following…
Should You Hire a Marketing Agency That Focuses Only on Digital Marketing
Adweek recently published an article regarding what advertising and marketing agencies should be doing this year to show their value in a time where their work can be commoditized. Meaning clients are buying digital marketing campaigns as they would office…
