The inclusion of “correctly” in the title infers there is an incorrect way to market your business. Unlike all publicity is good publicity; not all marketing is good marketing, especially if you define “good” by the number of leads that…
Strategy
Does Outsourced Marketing Fit My Business?
Good question. The short answer is yes. Outsourced marketing fits just about any business of any size and in any industry. Like sales and taxes, marketing is an essential business function. Your marketing spend ideally should keep pace with sales….
Can My Business Afford to Outsource Its Marketing?
Maybe you were raised like many of us were and adopted a lesson learned in childhood: if you have to ask how much something is, then you probably can’t afford it. Of course, price shrouding is a marketing tactic. For…
IP Targeting & Direct Mail Tracking: The Marketing Equivalent of Shooting Fish in a Barrel
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker We use that quote a lot. You’ll find it on our website and in our proposals. Our job as an outsourced…
Proving the Value of Magazine and Billboard Advertising
If you run a small business or lead your firm’s marketing efforts, you want proof that your marketing investment is paying off. With digital advertising, like email and display ads, you can measure success by open and click-through rates. But…
When is the Right Time to Bring Video into Your Marketing?
Our outsourced marketing strategists love adding video to our clients’ marketing plans. Not only are videos dominating social media platforms, but also the statistics prove they are effective. According to HubSpot’s research, 87% of consumers polled reported wanting to see…
Planning for 2021? Keep pivoting.
If there is one word that best describes business in 2020, it is ‘pivot’. To pivot, is a phrase used in the startup world to mean shifting to a new strategy. It is often used to describe drastically changing a…
How Much Should I Pay Someone to Manage My Social Media Marketing?
Whether you’re planning next year’s marketing budget or developing a small business marketing strategy, a question that inevitably comes up is: how much should I pay someone to manage my social media marketing? First of all, let’s accurately phrase that…
What is the Best Marketing Model for Small Businesses?
Shuffling tasks and managing all aspects of small business operations leave you with more hats than you have places to hang. Maybe along the way, you’ve gained bits of information by self-educating on marketing. Eventually, clarity sets in that maybe…
That trade show? It’s not happening. Now what?
What once was a thriving trade show program in your marketing budget has been hit hard by COVID-19. While 2020 budgets may get a break by removing the high cost to attend and exhibit at shows, so too have the…
