Strategy

Hold Them

Small Business Advertising: Know When to Hold It and When to Fold It

There are a handful of us at EAG Advertising & Marketing who are or have been small business owners. We know the internal struggle business owners battle every day. Entrepreneurs at heart, we can be control freaks, fighting the if-you-want-it-done-right-do-it-yourself…

Read More
Outsourced Marketing

EAG Didn’t Create Outsourced Marketing; We Made It Better

Have you kept up with the new and emerging trends in marketing? Inbound marketing, customers as influencers, video content creation, native advertising, massive updates to Google’s search algorithm, user experience, personalization, to name a few. Marketing used to be a…

Read More
Emotional Appeal

Emotional Marketing Tactics Work Because Butts Smell

Being in advertising and marketing, I like to think I’m immune to emotional tactics used to sway my purchasing decisions. Turns out, I’m not. Neither are you. Neither are your customers (thank goodness). Sure, all of us may sense a…

Read More
Correctly Market Your Business

How to Correctly Market Your Business with a Lead Generation Focus

The inclusion of “correctly” in the title infers there is an incorrect way to market your business. Unlike all publicity is good publicity; not all marketing is good marketing, especially if you define “good” by the number of leads that…

Read More
Outsourced Marketing

Does Outsourced Marketing Fit My Business?

Good question. The short answer is yes. Outsourced marketing fits just about any business of any size and in any industry. Like sales and taxes, marketing is an essential business function. Your marketing spend ideally should keep pace with sales….

Read More
Outsourced Marketing

Can My Business Afford to Outsource Its Marketing?

Maybe you were raised like many of us were and adopted a lesson learned in childhood: if you have to ask how much something is, then you probably can’t afford it. Of course, price shrouding is a marketing tactic. For…

Read More
IP Targeting

IP Targeting & Direct Mail Tracking: The Marketing Equivalent of Shooting Fish in a Barrel

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker We use that quote a lot. You’ll find it on our website and in our proposals. Our job as an outsourced…

Read More
Magazine and Billboard

Proving the Value of Magazine and Billboard Advertising

If you run a small business or lead your firm’s marketing efforts, you want proof that your marketing investment is paying off. With digital advertising, like email and display ads, you can measure success by open and click-through rates. But…

Read More
When is the Right Time to Bring Video into Your Marketing?

When is the Right Time to Bring Video into Your Marketing?

Our outsourced marketing strategists love adding video to our clients’ marketing plans. Not only are videos dominating social media platforms, but also the statistics prove they are effective. According to HubSpot’s research, 87% of consumers polled reported wanting to see…

Read More
Planning for 2021

Planning for 2021? Keep pivoting.

If there is one word that best describes business in 2020, it is ‘pivot’. To pivot, is a phrase used in the startup world to mean shifting to a new strategy. It is often used to describe drastically changing a…

Read More