Before hiring an advertising agency or marketing firm for your small business, ask if they honor the advertising agency code of conduct. Why the need for an advertising agency code of conduct? A code sets of rules, outlining the norms,…
Strategy
Two Companies Come Together Under One Name as Part of New Brand Strategy
Here’s the story of a packaging company who was manufacturing packaging equipment. All the customers trusted Taylor Products, like generations before. The company was sold. It’s the story of a company named Smoot who was busy with pneumatic conveying equipment…
A Couple Applies EAG’s Big Brand Strategies to Start Their Family
Having applied big brand strategies to market small businesses for over a decade, we thought we’d worked with just about every industry in the marketplace. And then came the summer of 2015… A couple filled out the contact form on…
10 Things to Expect When Hiring Your First Marketing Employee
In every business lifecycle comes the time when do-it-yourself marketing becomes unwieldy, cumbersome or simply too much for the average business owner to handle. Or perhaps due to aggressive growth and business maturity, the business owner decides it’s time to…
Google Brings Targeted Ads To Fiber TV
Advertising on television is a tricky endeavor. When you’re investing in commercial production and airtime, Kansas City business owners want proof of performance, not a guesstimate on results and return on investment. What’s a brand to do in order to…
The Art of Preparing Your Small Business for Sale
Ideally, preparing your small business for sale began the moment you decided to start it. Realistically, small business owners are too wrapped up in the company launch to put much thought into the eventual sale. At minimum, staging your business…
EAG Case Study: Online Lead Generation Strategy
Using Hyper-targeted Ads Lands $200,000 Worth of Leads for Remodeling Firm, Built by Design Built by Design is an award-winning, full-service home remodeler serving the Kansas City metro area from Overland Park and Leawood to Independence and Gladstone – and…
How Much Is My Business Worth?
Today’s Marketing Decisions Impact Tomorrow’s Sale Value “How much is my business worth?” It’s a question that we, as an advertising agency, are seldom asked. But it is a discussion we raise in conversations with our small business client-owners. Remember,…
Are You a Sophisticated Marketer?
Originally published in Flourish! Magazine, January/February 2011 Some companies have great marketing from a tactical perspective. Others rely on breakthrough creative to stand out. Unfortunately, a great many still use the ‘try-it and see what happens’ method of marketing. Regardless of…
