Every business owner has received this unsolicited spammy email. We see them all the time. We get them too. Yes, even us. If you don’t have access to your junk email folder right now, here’s what that email looks like….
Strategy
The Importance of Social Media Marketing
An invitation went out to thousands of people inviting them to the free event. All you had to do was register online and attend. These invitations were EVERYWHERE. On websites, inboxes, at the bottom of people’s email signatures, on billboards,…
The Battle Over Minimum Wage: Small Business Consulting in a Time of Debate
The minimum wage debate carries on. Earlier this year, retail giant Target announced that it will raise its minimum wage of $12 by $1 this summer with the goal of reaching $15 an hour by 2020. Similarly, Bank of America…
Sales Vs. Marketing: Brand Strategy Can Eliminate the Vs. Once and For All
Your salespeople. They are knowledgeable and well trained. They are often the face of your small business and brand. Your brand strategy. It’s the culmination of countless hours, resources and an enormous amount of energy spent establishing what your company…
How to Develop a Strategic, Somewhat Future-Proof Nonprofit Marketing Plan for the Future
The strategic marketing planning process, the way we’ve known it thus far, may be becoming inadequate for nonprofits. Any marketer will tell you that to stay contemporary with customers, you can’t just react to change. You must anticipate change. The…
Is Your Website Content Your Own?
Never duplicate content. Also, never duplicate content. “What sets (REDACTED NAME) apart from everyone else? We provide complete online marketing AND branding packages that free you up to focus on your most important revenue-generating activities. PLUS, we’re unique because we…
Why Email Marketing Services Demand Attention
When it comes to representing your brand, don’t underestimate the power of email marketing. Mistakes happen, but as any email marketing agency will tell you, a simple mistake has the power to truly damage your brand. For example, in May…
How Emotional Marketing Helps You Stick in Your Customer’s Mind
“Tell me somethin’, girl…are you happy in this modern world?” Does reading that line automatically make you finish the song? Or go watch Bradley Cooper and Lady Gaga fall in love? Even if it isn’t quite your thing, that one…
Are You Doing All You Can with Your Nonprofit Blog?
It’s the standard for every website (nonprofit or for profit) these days to have a blog—but are you getting the most mileage from yours? Blogs can be incredible marketing tools. In fact, they can be the most powerful element of…
The Small Business Advertising Agency Code of Conduct
Before hiring an advertising agency or marketing firm for your small business, ask if they honor the advertising agency code of conduct. Why the need for an advertising agency code of conduct? A code sets of rules, outlining the norms,…
