Our outsourced marketing strategists love adding video to our clients’ marketing plans. Not only are videos dominating social media platforms, but also the statistics prove they are effective. According to HubSpot’s research, 87% of consumers polled reported wanting to see…
Strategy
Planning for 2021? Keep pivoting.
If there is one word that best describes business in 2020, it is ‘pivot’. To pivot, is a phrase used in the startup world to mean shifting to a new strategy. It is often used to describe drastically changing a…
How Much Should I Pay Someone to Manage My Social Media Marketing?
Whether you’re planning next year’s marketing budget or developing a small business marketing strategy, a question that inevitably comes up is: how much should I pay someone to manage my social media marketing? First of all, let’s accurately phrase that…
What is the Best Marketing Model for Small Businesses?
Shuffling tasks and managing all aspects of small business operations leave you with more hats than you have places to hang. Maybe along the way, you’ve gained bits of information by self-educating on marketing. Eventually, clarity sets in that maybe…
That trade show? It’s not happening. Now what?
What once was a thriving trade show program in your marketing budget has been hit hard by COVID-19. While 2020 budgets may get a break by removing the high cost to attend and exhibit at shows, so too have the…
Is Working with an Advertising Agency Affordable for Small Businesses?
Once upon a time, small businesses grew organically with a local storefront, serving the immediate community’s needs. Once flourishing, a small business might open another store in the next town, and so on and so on, until it was operating…
Outsourcing Marketing Yields a Positive Return on Investment
Before we get to the good stuff on why outsourced marketing yields a positive return on your investment, let’s first address the elephant in this blog. Determining ROI on marketing is difficult. Not all marketing efforts directly result in a…
How Much Money Should a Small Business Spend on Marketing?
Wow! What a loaded question “How much money should a small business spend on marketing?” has become. Marketing budgets are at the mercy of outside forces—events both under and beyond a business owner’s control. Worst case scenario is that the…
How to Write an RFP for Outsourced Marketing
Outsourcing marketing services is a rapidly growing trend. Now, more than ever, company leaders are looking for ways to expand their marketing capacity without hiring additional employees. Similar to writing a Request for Proposal (RFP) for an advertising agency, outsourced…
We’ve looked at your website, and there are some problems we can fix…
Every business owner has received this unsolicited spammy email. We see them all the time. We get them too. Yes, even us. If you don’t have access to your junk email folder right now, here’s what that email looks like….
