Strategy

Don't be fooled by spam emails trying to debunk your website

We’ve looked at your website, and there are some problems we can fix…

Every business owner has received this unsolicited spammy email. We see them all the time. We get them too. Yes, even us. If you don’t have access to your junk email folder right now, here’s what that email looks like….

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The Importance of Social Media Marketing

The Importance of Social Media Marketing

An invitation went out to thousands of people inviting them to the free event. All you had to do was register online and attend. These invitations were EVERYWHERE. On websites, inboxes, at the bottom of people’s email signatures, on billboards,…

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The Battle Over Minimum Wage and Whether or Not it Will Affect Your Business

The Battle Over Minimum Wage: Small Business Consulting in a Time of Debate

The minimum wage debate carries on. Earlier this year, retail giant Target announced that it will raise its minimum wage of $12 by $1 this summer with the goal of reaching $15 an hour by 2020. Similarly, Bank of America…

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Sales Vs. Marketing: Brand Strategy Can Eliminate the Vs. Once and For All

Your salespeople. They are knowledgeable and well trained. They are often the face of your small business and brand. Your brand strategy. It’s the culmination of countless hours, resources and an enormous amount of energy spent establishing what your company…

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How to Develop a Strategic, Somewhat Future-Proof Nonprofit Marketing Plan for the Future

How to Develop a Strategic, Somewhat Future-Proof Nonprofit Marketing Plan for the Future

The strategic marketing planning process, the way we’ve known it thus far, may be becoming inadequate for nonprofits. Any marketer will tell you that to stay contemporary with customers, you can’t just react to change. You must anticipate change. The…

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Does your content set you apart?

Is Your Website Content Your Own?

Never duplicate content. Also, never duplicate content. “What sets (REDACTED NAME) apart from everyone else? We provide complete online marketing AND branding packages that free you up to focus on your most important revenue-generating activities. PLUS, we’re unique because we…

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Email Marketing Demands Attention

Why Email Marketing Services Demand Attention

When it comes to representing your brand, don’t underestimate the power of email marketing. Mistakes happen, but as any email marketing agency will tell you, a simple mistake has the power to truly damage your brand. For example, in May…

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Emotional Marketing

How Emotional Marketing Helps You Stick in Your Customer’s Mind

“Tell me somethin’, girl…are you happy in this modern world?” Does reading that line automatically make you finish the song? Or go watch Bradley Cooper and Lady Gaga fall in love? Even if it isn’t quite your thing, that one…

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Are You Doing All You Can with Your Nonprofit Blog?

It’s the standard for every website (nonprofit or for profit) these days to have a blog—but are you getting the most mileage from yours? Blogs can be incredible marketing tools. In fact, they can be the most powerful element of…

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Advertising Agency Code of Conduct

The Small Business Advertising Agency Code of Conduct

Before hiring an advertising agency or marketing firm for your small business, ask if they honor the advertising agency code of conduct. Why the need for an advertising agency code of conduct? A code sets of rules, outlining the norms,…

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