Strategy

The Psychology of Colors Plays a Key Role in Small Business Marketing

The Psychology of Colors Plays a Key Role in Small Business Marketing

By Jamie Phelan, Northland CAPS Associate – Global Business & Logistics & EAG’s spring intern When an advertising and marketing agency creates a logo, website and brand identity for your company, there are many decisions to weigh. How can their…

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10 Small Business Marketing Tips That’ll Never Fail You

10 Small Business Marketing Tips That’ll Never Fail You

Advertising and marketing professionals and small business owners. What do we all have in common? We all love new, shiny things. And, if the things give us a competitive edge or make our been-there-done-that eyes light up, all the better….

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How Marketing Directors Build Trusted, Productive Relationships with Advertising & Marketing Agencies

How Marketing Directors Build Trusted, Productive Relationships with Advertising & Marketing Agencies

The backstory. EAG Advertising & Marketing is in the middle of a brand refresh. When you’ve been in business long enough, a brand update is inevitable. The process involves evaluating changes in your industry and among your clients’ expectations and…

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How Much Does Social Media Marketing Cost?

How Much Does Social Media Marketing Cost?

What is your brand’s online reputation worth? How much you spend on social media marketing is likely to affect your reputation within your industry and among your clients, employees and community: good, bad and even damage control. Warning: the following…

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Should You Hire a Marketing Agency That Focuses Only on Digital Marketing

Should You Hire a Marketing Agency That Focuses Only on Digital Marketing

Adweek recently published an article regarding what advertising and marketing agencies should be doing this year to show their value in a time where their work can be commoditized. Meaning clients are buying digital marketing campaigns as they would office…

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Email Validation, Data and Content

Email Validation, Data and Content: Pulling It All Together for an Email Marketing Strategy That Rocks

When you consider all the legitimate email and annoying spam you ignore every single day, it’s understandable that you might have reservations about investing any marketing budget in email marketing campaigns. Email marketing is ancient compared to other marketing channels….

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Applicants responding, researching job post.

Outsourced Marketing Could Be the Solution to Your Hiring Woes

New York Times reported nearly 4.3 million workers voluntarily quit their jobs this fall, which is up from 4 million last July. Dubbed The Great Resignation, it’s a phenomenon unlike anyone has seen before, and it’s making filling marketing positions…

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Outsourced Marketing

Who Works at an Outsourced Marketing Agency?

The concept of outsourced marketing makes a lot of sense in today’s business environment. As businesses grow and scale, keeping pace with the fast-paced and ongoing algorithmic changes of digital marketing is itself a full-time job. Add to that the…

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Align Your Sales with Marketing (and Vice Versa) in 4 Steps

Align Your Sales with Marketing (and Vice Versa) in 4 Steps

There’s a disconnect. It’s happening somewhere between sales and marketing. Sales say they don’t have the right marketing tools and/or support they need to close leads. Marketing says sales aren’t adequately following up on the leads their efforts are generating….

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Internal Marketing is as Important as External Marketing

Did You Get the Memo? Internal Marketing is as Important as External Marketing

Consider all the time, money and energy that go into your company’s marketing strategy and campaigns—all in an effort to create brand recognition, build loyalty and sell more products and services. The customers always come first, except when they don’t….

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