It’s the standard for every website (nonprofit or for profit) these days to have a blog—but are you getting the most mileage from yours? Blogs can be incredible marketing tools. In fact, they can be the most powerful element of…
Social Media
What’s the Difference Between a Boosted Facebook Post and a Paid Facebook Ad?
In early 2018, Facebook changed the way their algorithm works to encourage peer-to-peer communication at the expense of how many people a company may be able to reach, even if a person “likes” that particular small business. All that to…
Is Your Social Media Marketing Expert Really an Expert?
It seems like everyone’s a social media expert these days. But just because they’re on Facebook and have umpteen thousand followers or call themselves an influencer doesn’t mean they can develop and execute a social media marketing campaign. After all,…
Facebook Under Fire. Should Your Business Advertise on Facebook?
Caveat Emptor (Let the Buyer Beware) By Paul Weber, EAG Advertising & Marketing CEO Facebook is under fire. Just yesterday a client expressed concerns that our marketing plans for his consumer product included Facebook social programming and advertising. This was…
Content Marketing: Crafting a Story for Your Business
Just be Yourself, Really
“People think that stories are shaped by people. In fact, it’s the other way around.” – Terry Pratchett
They Like Me. They Really Like Me.
How do Kansas City advertising agencies rank when it comes to social media love? Our advertising agency, EAG Advertising & Marketing, has some Facebook friends (Likes) and Twitter followers. Until recently, we didn’t pay much attention to Twitter and our…
Help Save LinkedIn From Extinction
Remember drop-in sales calls? Armed with nothing more than a stack of business cards, eager (if not slightly desperate) sales people would target the tallest office building, go to the top floor and work their way down making very cold…
