The inclusion of “correctly” in the title infers there is an incorrect way to market your business. Unlike all publicity is good publicity; not all marketing is good marketing, especially if you define “good” by the number of leads that…
Social Media
How Much Should I Pay Someone to Manage My Social Media Marketing?
Whether you’re planning next year’s marketing budget or developing a small business marketing strategy, a question that inevitably comes up is: how much should I pay someone to manage my social media marketing? First of all, let’s accurately phrase that…
Outsourcing Marketing Yields a Positive Return on Investment
Before we get to the good stuff on why outsourced marketing yields a positive return on your investment, let’s first address the elephant in this blog. Determining ROI on marketing is difficult. Not all marketing efforts directly result in a…
How Much Does it Cost to Outsource Social Media?
That’s a question we often get asked by potential clients. Our answer? Social media marketing shouldn’t be used as a one-size-fits-all marketing tactic. It should be integrated into your overall business and marketing plan, and that could look different from…
The Importance of Social Media Marketing
An invitation went out to thousands of people inviting them to the free event. All you had to do was register online and attend. These invitations were EVERYWHERE. On websites, inboxes, at the bottom of people’s email signatures, on billboards,…
Are You Doing All You Can with Your Nonprofit Blog?
It’s the standard for every website (nonprofit or for profit) these days to have a blog—but are you getting the most mileage from yours? Blogs can be incredible marketing tools. In fact, they can be the most powerful element of…
The Importance of Social Media Marketing
An invitation went out to thousands of people inviting them to the free event. All you had to do was register online and attend. These invitations were EVERYWHERE. On websites, inboxes, at the bottom of people’s email signatures, on billboards,…
What’s the Difference Between a Boosted Facebook Post and a Paid Facebook Ad?
In early 2018, Facebook changed the way their algorithm works to encourage peer-to-peer communication at the expense of how many people a company may be able to reach, even if a person “likes” that particular small business. All that to…
Is Your Social Media Marketing Expert Really an Expert?
It seems like everyone’s a social media expert these days. But just because they’re on Facebook and have umpteen thousand followers or call themselves an influencer doesn’t mean they can develop and execute a social media marketing campaign. After all,…
Why Don’t Advertising & Marketing Agencies Get Me?
By Rachel Galloway Our content director’s daughter spends a day of her spring break at our office in the Crossroads, and ends up writing a blog about what advertising & marketing means to her. As a 13-year-old, I have a…
