Social Media

Facebook Advertising

Facebook Under Fire. Should Your Business Advertise on Facebook?

Caveat Emptor (Let the Buyer Beware) By Paul Weber, EAG Advertising & Marketing CEO Facebook is under fire. Just yesterday a client expressed concerns that our marketing plans for his consumer product included Facebook social programming and advertising. This was…

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Content Marketing: Crafting a Story for Your Business
Just be Yourself, Really

“People think that stories are shaped by people. In fact, it’s the other way around.” – Terry Pratchett

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They Like Me. They Really Like Me.

How do Kansas City advertising agencies rank when it comes to social media love? Our advertising agency, EAG Advertising & Marketing, has some Facebook friends (Likes) and Twitter followers. Until recently, we didn’t pay much attention to Twitter and our…

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Help Save LinkedIn From Extinction

Remember drop-in sales calls? Armed with nothing more than a stack of business cards, eager (if not slightly desperate) sales people would target the tallest office building, go to the top floor and work their way down making very cold…

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#Deadbeat. Social Media as a Bill Collector?

In January of 2010, feeling a little frustrated with a non-paying client, I wrote a blog entry questioning whether or not social media should be used to chastise those who don’t pay. It looks like somebody has finally snapped and…

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Social Media is Fine but People Want Choice

Social media is fine but people want choices. Today I was speaking to a group of business start-ups when the question was asked, “With everyone texting and tweeting, shouldn’t I focus on social media for launching my new business.”

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