Media costs have risen across virtually all major ad platforms, from Google and Meta to Amazon and TikTok. Even traditional media is expected to increase another 2%, with television set to see a 15% increase. Small businesses advertising on digital…
Copywriting
Outsourced Marketing Could Be the Solution to Your Hiring Woes
New York Times reported nearly 4.3 million workers voluntarily quit their jobs this fall, which is up from 4 million last July. Dubbed The Great Resignation, it’s a phenomenon unlike anyone has seen before, and it’s making filling marketing positions…
Who Works at an Outsourced Marketing Agency?
The concept of outsourced marketing makes a lot of sense in today’s business environment. As businesses grow and scale, keeping pace with the fast-paced and ongoing algorithmic changes of digital marketing is itself a full-time job. Add to that the…
EAG Didn’t Create Outsourced Marketing; We Made It Better
Have you kept up with the new and emerging trends in marketing? Inbound marketing, customers as influencers, video content creation, native advertising, massive updates to Google’s search algorithm, user experience, personalization, to name a few. Marketing used to be a…
Outsourcing Marketing Yields a Positive Return on Investment
Before we get to the good stuff on why outsourced marketing yields a positive return on your investment, let’s first address the elephant in this blog. Determining ROI on marketing is difficult. Not all marketing efforts directly result in a…
Is Your Website Content Your Own?
Never duplicate content. Also, never duplicate content. “What sets (REDACTED NAME) apart from everyone else? We provide complete online marketing AND branding packages that free you up to focus on your most important revenue-generating activities. PLUS, we’re unique because we…
A Down and Dirty Crash Course on Content
Content. Content. Content. You hear that ambiguous word pop up in every conversation about marketing. It’s even strung together as content marketing. What is Content? You probably have an idea of what it is, but if asked to define it,…
He Said. She Said.
Paul Weber and Brenda Heffron have collaborated on award-winning copy for all media. Finally, they face off to debate content marketing to the sexes. She Said: Explain “mansplaining” to me. I dare you. He Said: I’m pretty sure that was…
Six Reasons Why Good Content Writing for Blogs Has Gone Bad
Tag team written by Paul Weber and Brenda Heffron. 1. Everyone creates lists ad nauseam. Lists. Lists. Everywhere lists. For the grocery store. Things to do. Your bucket list. And content writing for blogs. Everyone is creating lists ad nauseam…
A Catalyst for Fierce Contemporary Digital Marketing
Fierce Digital Marketing With Contemporary Content A business website hasn’t been a marketing luxury for years now. It is a catalyst for business success, much like a Yellow Pages listing was back in the day. For many of your customers,…
