Media costs have risen across virtually all major ad platforms, from Google and Meta to Amazon and TikTok. Even traditional media is expected to increase another 2%, with television set to see a 15% increase. Small businesses advertising on digital…
Copywriting

Is Your Website Content Your Own?
Never duplicate content. Also, never duplicate content. “What sets (REDACTED NAME) apart from everyone else? We provide complete online marketing AND branding packages that free you up to focus on your most important revenue-generating activities. PLUS, we’re unique because we…

A Down and Dirty Crash Course on Content
Content. Content. Content. You hear that ambiguous word pop up in every conversation about marketing. It’s even strung together as content marketing. What is Content? You probably have an idea of what it is, but if asked to define it,…

He Said. She Said.
Paul Weber and Brenda Heffron have collaborated on award-winning copy for all media. Finally, they face off to debate content marketing to the sexes. She Said: Explain “mansplaining” to me. I dare you. He Said: I’m pretty sure that was…

Six Reasons Why Good Content Writing for Blogs Has Gone Bad
Tag team written by Paul Weber and Brenda Heffron. 1. Everyone creates lists ad nauseam. Lists. Lists. Everywhere lists. For the grocery store. Things to do. Your bucket list. And content writing for blogs. Everyone is creating lists ad nauseam…

A Catalyst for Fierce Contemporary Digital Marketing
Fierce Digital Marketing With Contemporary Content A business website hasn’t been a marketing luxury for years now. It is a catalyst for business success, much like a Yellow Pages listing was back in the day. For many of your customers,…