Outsourced Marketing

Outsourced Marketing

Can My Business Afford to Outsource Its Marketing?

Maybe you were raised like many of us were and adopted a lesson learned in childhood: if you have to ask how much something is, then you probably can’t afford it. Of course, price shrouding is a marketing tactic. For…

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IP Targeting

IP Targeting & Direct Mail Tracking: The Marketing Equivalent of Shooting Fish in a Barrel

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker We use that quote a lot. You’ll find it on our website and in our proposals. Our job as an outsourced…

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Magazine and Billboard

Proving the Value of Magazine and Billboard Advertising

If you run a small business or lead your firm’s marketing efforts, you want proof that your marketing investment is paying off. With digital advertising, like email and display ads, you can measure success by open and click-through rates. But…

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When is the Right Time to Bring Video into Your Marketing?

When is the Right Time to Bring Video into Your Marketing?

Our outsourced marketing strategists love adding video to our clients’ marketing plans. Not only are videos dominating social media platforms, but also the statistics prove they are effective. According to HubSpot’s research, 87% of consumers polled reported wanting to see…

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How Much Should I Pay Someone to Manage My Social Media Marketing?

How Much Should I Pay Someone to Manage My Social Media Marketing?

Whether you’re planning next year’s marketing budget or developing a small business marketing strategy, a question that inevitably comes up is: how much should I pay someone to manage my social media marketing? First of all, let’s accurately phrase that…

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Marketing Model For Small Business

What is the Best Marketing Model for Small Businesses?

Shuffling tasks and managing all aspects of small business operations leave you with more hats than you have places to hang. Maybe along the way, you’ve gained bits of information by self-educating on marketing. Eventually, clarity sets in that maybe…

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Paul and Michele

EAG Advertising & Marketing Announces Leadership Changes

Michele Markham named president and chief operating officer of EAG Advertising & Marketing in preparation for founder, Paul Weber, lessening his role in the agency’s daily operations. October 1, 2020 (KANSAS CITY, MO) – EAG Advertising & Marketing, founded in…

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Outsource Marketing ROI

Outsourcing Marketing Yields a Positive Return on Investment

Before we get to the good stuff on why outsourced marketing yields a positive return on your investment, let’s first address the elephant in this blog. Determining ROI on marketing is difficult. Not all marketing efforts directly result in a…

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How Much Money Should a Small Business Spend on Marketing?

How Much Money Should a Small Business Spend on Marketing?

Wow! What a loaded question “How much money should a small business spend on marketing?” has become. Marketing budgets are at the mercy of outside forces—events both under and beyond a business owner’s control. Worst case scenario is that the…

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Outsource Social Media

How Much Does it Cost to Outsource Social Media?

That’s a question we often get asked by potential clients. Our answer? Social media marketing shouldn’t be used as a one-size-fits-all marketing tactic. It should be integrated into your overall business and marketing plan, and that could look different from…

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