Before we get to the good stuff on why outsourced marketing yields a positive return on your investment, let’s first address the elephant in this blog. Determining ROI on marketing is difficult. Not all marketing efforts directly result in a…
Outsourced Marketing
How Much Money Should a Small Business Spend on Marketing?
Wow! What a loaded question “How much money should a small business spend on marketing?” has become. Marketing budgets are at the mercy of outside forces—events both under and beyond a business owner’s control. Worst case scenario is that the…
How Much Does it Cost to Outsource Social Media?
That’s a question we often get asked by potential clients. Our answer? Social media marketing shouldn’t be used as a one-size-fits-all marketing tactic. It should be integrated into your overall business and marketing plan, and that could look different from…
Should I Outsource My Marketing?
The age-old question that every business owner asks eventually: should I outsource marketing? The answer is contingent on the answers to several other questions. Like… Is there a marketing manager on staff now? Is that person juggling too many responsibilities…
Five Reasons You Need Outsourced Marketing Services
You just don’t have enough time to spend on making marketing a focus You might have the best product or service in the industry, but the fact is that without a strong strategy for getting your message to your prospective…
How to Write an RFP for Outsourced Marketing
Outsourcing marketing services is a rapidly growing trend. Now, more than ever, company leaders are looking for ways to expand their marketing capacity without hiring additional employees. Similar to writing a Request for Proposal (RFP) for an advertising agency, outsourced…
Marketing Tasks: What Makes Sense to Outsource
Look at your marketing plan. (You have one, right? If not, you can outsource developing one. We’ll get to that later.) What do you see? A mix of content marketing, digital marketing, social media, outreach and link building, and perhaps…
How to Hire a Unicorn Marketing Professional
No small business owner understands the gravity of hiring a unicorn marketing professional like small business marketing professionals do. For the outsourced marketing agency, a unicorn marketing professional is on top of his or her game. He or she must be an expert in their marketing field. And, there are so many fields of expertise, which makes finding one unicorn who is an expert in all areas impossible for small business owners who are hiring their first full-time marketing employee.
We’ve looked at your website, and there are some problems we can fix…
Every business owner has received this unsolicited spammy email. We see them all the time. We get them too. Yes, even us. If you don’t have access to your junk email folder right now, here’s what that email looks like….
How to Develop a Strategic, Somewhat Future-Proof Nonprofit Marketing Plan for the Future
The strategic marketing planning process, the way we’ve known it thus far, may be becoming inadequate for nonprofits. Any marketer will tell you that to stay contemporary with customers, you can’t just react to change. You must anticipate change. The…
