There are several good marketing companies in Kansas City. Here’s what our great business marketing experts want you to know. Marketing used to be a lot simpler. Three broadcast television networks, a daily newspaper or two, a handful of top…
Outsourced Marketing

Rising Media Costs and Paid Search – What if You Can’t Compete?
Our recent article on small business marketing and rising media costs focused on the opportunity to move past the competition and earn more market share. But what about the times when rising per-click charges force you completely out of the…

There is No Finish Line (or Crying) in Search Engine Optimization (SEO)
Imagine training for a marathon. You put in the work, the hours and hours of running and pushing yourself to your limits. The day of the marathon comes, and you’re running; you’re running; you’re running. The millisecond you cross that…

The Psychology of Colors Plays a Key Role in Small Business Marketing
By Jamie Phelan, Northland CAPS Associate – Global Business & Logistics & EAG’s spring intern When an advertising and marketing agency creates a logo, website and brand identity for your company, there are many decisions to weigh. How can their…

Small Business Marketing Takes a “Think Outside the Package” Approach
From the technology package I chose when I bought my car and the dining plan I added on to a Disney World vacation down to my streaming television service, I love a good package deal as much as the next…

How Marketing Directors Build Trusted, Productive Relationships with Advertising & Marketing Agencies
The backstory. EAG Advertising & Marketing is in the middle of a brand refresh. When you’ve been in business long enough, a brand update is inevitable. The process involves evaluating changes in your industry and among your clients’ expectations and…

As an Award-Winning Marketing Agency, We’re Saying It: Losing Sucks
Within a relatively short time span, the EAG Advertising & Marketing team suffered a series of losses. We lost a pitch. Our marketing strategy presentation made it through three rounds, and we were in the final round. That’s as far…