Outsourced Marketing

Twelve Good Reasons to Work with a Marketing Company

Twelve Good Reasons to Work with a Marketing Company

There are several good marketing companies in Kansas City. Here’s what our great business marketing experts want you to know. Marketing used to be a lot simpler. Three broadcast television networks, a daily newspaper or two, a handful of top…

Read More
Rising Cost of PPC

Rising Media Costs and Paid Search – What if You Can’t Compete?

Our recent article on small business marketing and rising media costs focused on the opportunity to move past the competition and earn more market share. But what about the times when rising per-click charges force you completely out of the…

Read More
Rising Media Costs

Rising Media Costs Bring Opportunity for Small Business

Media costs have risen across virtually all major ad platforms, from Google and Meta to Amazon and TikTok. Even traditional media is expected to increase another 2%, with television set to see a 15% increase. Small businesses advertising on digital…

Read More
B2B Marketing: The Buyer’s Journey is Just as Important as the Destination

B2B Marketing: The Buyer’s Journey is Just as Important as the Destination

B2B (business-to-business) customers’ journeys are very different than those of B2C (business-to-consumer) customers. B2B customers tend to sidetrack, backtrack and fast track their way along the buyer’s journey, while B2C customers very often sprint to the destination. The difference in…

Read More
There is No Finish Line (or Crying) in Search Engine Optimization (SEO)

There is No Finish Line (or Crying) in Search Engine Optimization (SEO)

Imagine training for a marathon. You put in the work, the hours and hours of running and pushing yourself to your limits. The day of the marathon comes, and you’re running; you’re running; you’re running. The millisecond you cross that…

Read More
The Psychology of Colors Plays a Key Role in Small Business Marketing

The Psychology of Colors Plays a Key Role in Small Business Marketing

By Jamie Phelan, Northland CAPS Associate – Global Business & Logistics & EAG’s spring intern When an advertising and marketing agency creates a logo, website and brand identity for your company, there are many decisions to weigh. How can their…

Read More
10 Small Business Marketing Tips That’ll Never Fail You

10 Small Business Marketing Tips That’ll Never Fail You

Advertising and marketing professionals and small business owners. What do we all have in common? We all love new, shiny things. And, if the things give us a competitive edge or make our been-there-done-that eyes light up, all the better….

Read More
Small Business Marketing Takes a “Think Outside the Package” Approach

Small Business Marketing Takes a “Think Outside the Package” Approach

From the technology package I chose when I bought my car and the dining plan I added on to a Disney World vacation down to my streaming television service, I love a good package deal as much as the next…

Read More
How Marketing Directors Build Trusted, Productive Relationships with Advertising & Marketing Agencies

How Marketing Directors Build Trusted, Productive Relationships with Advertising & Marketing Agencies

The backstory. EAG Advertising & Marketing is in the middle of a brand refresh. When you’ve been in business long enough, a brand update is inevitable. The process involves evaluating changes in your industry and among your clients’ expectations and…

Read More
As an Award-Winning Marketing Agency, We’re Saying It: Losing Sucks

As an Award-Winning Marketing Agency, We’re Saying It: Losing Sucks

Within a relatively short time span, the EAG Advertising & Marketing team suffered a series of losses. We lost a pitch. Our marketing strategy presentation made it through three rounds, and we were in the final round. That’s as far…

Read More