Outsourcing marketing services is a rapidly growing trend. Now, more than ever, company leaders are looking for ways to expand their marketing capacity without hiring additional employees. Similar to writing a Request for Proposal (RFP) for an advertising agency, outsourced…
Outsourced Marketing
Marketing Tasks: What Makes Sense to Outsource
Look at your marketing plan. (You have one, right? If not, you can outsource developing one. We’ll get to that later.) What do you see? A mix of content marketing, digital marketing, social media, outreach and link building, and perhaps…
How to Hire a Unicorn Marketing Professional
No small business owner understands the gravity of hiring a unicorn marketing professional like small business marketing professionals do. For the outsourced marketing agency, a unicorn marketing professional is on top of his or her game. He or she must be an expert in their marketing field. And, there are so many fields of expertise, which makes finding one unicorn who is an expert in all areas impossible for small business owners who are hiring their first full-time marketing employee.
We’ve looked at your website, and there are some problems we can fix…
Every business owner has received this unsolicited spammy email. We see them all the time. We get them too. Yes, even us. If you don’t have access to your junk email folder right now, here’s what that email looks like….
How to Develop a Strategic, Somewhat Future-Proof Nonprofit Marketing Plan for the Future
The strategic marketing planning process, the way we’ve known it thus far, may be becoming inadequate for nonprofits. Any marketer will tell you that to stay contemporary with customers, you can’t just react to change. You must anticipate change. The…
Is Your Website Content Your Own?
Never duplicate content. Also, never duplicate content. “What sets (REDACTED NAME) apart from everyone else? We provide complete online marketing AND branding packages that free you up to focus on your most important revenue-generating activities. PLUS, we’re unique because we…
Outsourced Marketing Frequently Asked Questions
Outsourcing marketing and advertising services is blossoming among small and medium sized businesses. Recently we’ve been asked a host of new questions as companies evaluate the pros and cons of outsourced marketing. In no particular order, here are the most…
How Much Does Outsourced Marketing Cost?
For small business owners considering outsourced marketing to replace or supplement their in-house marketing needs, the fear of unknown costs can be prohibitive. Informed decisions are made based on knowledge, so we’re offering a very practical approach to help you…
Making Rational and Emotional Appeals in Marketing
There is a good reason why consumers in general feel like a number. It is because they are so often seen and treated as one. Sales and marketing become formulaic. To get X number of sales then Y number of…
Southwest Airlines and EAG. Lots of LUV.
By Paul Weber. We were recently paid the highest of compliments. A person with great knowledge of both EAG Advertising & Marketing and the airline said that EAG was the “Southwest Airlines” of advertising agencies in Kansas City. This comment…
