Our recent article on small business marketing and rising media costs focused on the opportunity to move past the competition and earn more market share. But what about the times when rising per-click charges force you completely out of the…
Outsourced Marketing
Rising Media Costs Bring Opportunity for Small Business
Media costs have risen across virtually all major ad platforms, from Google and Meta to Amazon and TikTok. Even traditional media is expected to increase another 2%, with television set to see a 15% increase. Small businesses advertising on digital…
B2B Marketing: The Buyer’s Journey is Just as Important as the Destination
B2B (business-to-business) customers’ journeys are very different than those of B2C (business-to-consumer) customers. B2B customers tend to sidetrack, backtrack and fast track their way along the buyer’s journey, while B2C customers very often sprint to the destination. The difference in…
There is No Finish Line (or Crying) in Search Engine Optimization (SEO)
Imagine training for a marathon. You put in the work, the hours and hours of running and pushing yourself to your limits. The day of the marathon comes, and you’re running; you’re running; you’re running. The millisecond you cross that…
The Psychology of Colors Plays a Key Role in Small Business Marketing
By Jamie Phelan, Northland CAPS Associate – Global Business & Logistics & EAG’s spring intern When an advertising and marketing agency creates a logo, website and brand identity for your company, there are many decisions to weigh. How can their…
10 Small Business Marketing Tips That’ll Never Fail You
Advertising and marketing professionals and small business owners. What do we all have in common? We all love new, shiny things. And, if the things give us a competitive edge or make our been-there-done-that eyes light up, all the better….
Small Business Marketing Takes a “Think Outside the Package” Approach
From the technology package I chose when I bought my car and the dining plan I added on to a Disney World vacation down to my streaming television service, I love a good package deal as much as the next…
How Marketing Directors Build Trusted, Productive Relationships with Advertising & Marketing Agencies
The backstory. EAG Advertising & Marketing is in the middle of a brand refresh. When you’ve been in business long enough, a brand update is inevitable. The process involves evaluating changes in your industry and among your clients’ expectations and…
As an Award-Winning Marketing Agency, We’re Saying It: Losing Sucks
Within a relatively short time span, the EAG Advertising & Marketing team suffered a series of losses. We lost a pitch. Our marketing strategy presentation made it through three rounds, and we were in the final round. That’s as far…
What’s the Difference Between a Domain Registrar, DNS Host and Website Host?
The domain registrar, DNS host and website host came home to roost for Chris and Pat. They never imagined these vendors’ roles in their initial website would create a bit of mess when the time came to revamp their website….
