There is a good reason why consumers in general feel like a number. It is because they are so often seen and treated as one. Sales and marketing become formulaic. To get X number of sales then Y number of…
Outsourced Marketing
Southwest Airlines and EAG. Lots of LUV.
By Paul Weber. We were recently paid the highest of compliments. A person with great knowledge of both EAG Advertising & Marketing and the airline said that EAG was the “Southwest Airlines” of advertising agencies in Kansas City. This comment…
The Small Business Advertising Agency Code of Conduct
Before hiring an advertising agency or marketing firm for your small business, ask if they honor the advertising agency code of conduct. Why the need for an advertising agency code of conduct? A code sets of rules, outlining the norms,…
Why Outsource Your Small Business Marketing? Let Us Explain the Reasons Why
For more than 15 years, our 300-plus small businesses have outsourced their marketing to EAG Advertising & Marketing. Those numbers alone lead us to hope outsourced marketing is understood by everyone by now, but we know it’s a concept still…
Should I Use Different Agencies For Different Types of Digital Marketing?
There’s a debate that surfaces every few years about outsourcing digital marketing. Should one agency handle all my digital marketing? Or should I outsource pay per click (PPC marketing) to one firm? Use another firm for display ad marketing? And…
What’s the Best Investment for Your Marketing Dollar? Let’s Compare.
Help Wanted A fast-growing, mid-size company is looking to hire our first marketing employee. Up to now we have depended on our company owner for marketing leadership and a series of freelance designers, writers and web programmers to create our…
10 Things to Expect When Hiring Your First Marketing Employee
In every business lifecycle comes the time when do-it-yourself marketing becomes unwieldy, cumbersome or simply too much for the average business owner to handle. Or perhaps due to aggressive growth and business maturity, the business owner decides it’s time to…
