By Jamie Phelan, Northland CAPS Associate – Global Business & Logistics & EAG’s spring intern When an advertising and marketing agency creates a logo, website and brand identity for your company, there are many decisions to weigh. How can their…
Outsourced Marketing
10 Small Business Marketing Tips That’ll Never Fail You
Advertising and marketing professionals and small business owners. What do we all have in common? We all love new, shiny things. And, if the things give us a competitive edge or make our been-there-done-that eyes light up, all the better….
Small Business Marketing Takes a “Think Outside the Package” Approach
From the technology package I chose when I bought my car and the dining plan I added on to a Disney World vacation down to my streaming television service, I love a good package deal as much as the next…
How Marketing Directors Build Trusted, Productive Relationships with Advertising & Marketing Agencies
The backstory. EAG Advertising & Marketing is in the middle of a brand refresh. When you’ve been in business long enough, a brand update is inevitable. The process involves evaluating changes in your industry and among your clients’ expectations and…
As an Award-Winning Marketing Agency, We’re Saying It: Losing Sucks
Within a relatively short time span, the EAG Advertising & Marketing team suffered a series of losses. We lost a pitch. Our marketing strategy presentation made it through three rounds, and we were in the final round. That’s as far…
What’s the Difference Between a Domain Registrar, DNS Host and Website Host?
The domain registrar, DNS host and website host came home to roost for Chris and Pat. They never imagined these vendors’ roles in their initial website would create a bit of mess when the time came to revamp their website….
EAG Welcomes Three New Clients in a Very “Six-Degrees-of-Separation” Way
EAG Advertising & Marketing’s newest clients, Granslos Capital, Applewood Books and Florida Garage Door & Gate, are prime examples of how you’re never more than six professional or social connections away from gaining new business. “The connections we make and…
How Much Does Social Media Marketing Cost?
What is your brand’s online reputation worth? How much you spend on social media marketing is likely to affect your reputation within your industry and among your clients, employees and community: good, bad and even damage control. Warning: the following…
Small Business Marketing Q&A: Does My Company Need Advertising, Marketing or Lead Generation?
Many of our client relationships begin with a request. They need a <fill in the blank> campaign. Usually, that blank is filled in with one of three terms: advertising, marketing or lead generation. Like mobile device and smartphone, advertising, marketing…
Should You Hire a Marketing Agency That Focuses Only on Digital Marketing
Adweek recently published an article regarding what advertising and marketing agencies should be doing this year to show their value in a time where their work can be commoditized. Meaning clients are buying digital marketing campaigns as they would office…
