There’s more measurement to everything these days, including marketing. Never have there been more measurable marketing metrics, which is great because measurements lead to insights, and insights lead to better decisions, and better decisions lead to better marketing results. But,…
Digital Marketing

Rising Media Costs and Paid Search – What if You Can’t Compete?
Our recent article on small business marketing and rising media costs focused on the opportunity to move past the competition and earn more market share. But what about the times when rising per-click charges force you completely out of the…

The 4 Dos and Don’ts for Smarter Digital Marketing
Whether you own a small business or are responsible for the marketing of one, you’re always looking for ways to work smarter, not harder. Digital marketing has evolved to the point where there are specific strategies you can follow and…

Should You Hire a Marketing Agency That Focuses Only on Digital Marketing
Adweek recently published an article regarding what advertising and marketing agencies should be doing this year to show their value in a time where their work can be commoditized. Meaning clients are buying digital marketing campaigns as they would office…