It’s the standard for every website (nonprofit or for profit) these days to have a blog—but are you getting the most mileage from yours? Blogs can be incredible marketing tools. In fact, they can be the most powerful element of…
Digital Marketing
Should I Use Different Agencies For Different Types of Digital Marketing?
There’s a debate that surfaces every few years about outsourcing digital marketing. Should one agency handle all my digital marketing? Or should I outsource pay per click (PPC marketing) to one firm? Use another firm for display ad marketing? And…
Informational Nuggets EAGers Took Away from the 2018 Digital Summit KC
We believe in ongoing education and training. It’s especially critical with digital marketing strategies, because algorithms and landscapes change frequently. We sent six EAGers to Digital Summit Kansas City to stay on top of our game. Here are their key…
Where You Should Spend (and Save) Money in Video Production
Video content is attention-grabbing and, if done right, immediately engaging. The bottom line? If you’re not currently planning to include video production in your marketing strategy, you’re missing out on an incredibly effective way to engage with your online audiences….
A Down and Dirty Crash Course on Content
Content. Content. Content. You hear that ambiguous word pop up in every conversation about marketing. It’s even strung together as content marketing. What is Content? You probably have an idea of what it is, but if asked to define it,…
Brick & Mortar Shopping in a Digital World
Whether you manage a retail shopping center or a single retail store, or are responsible for retail marketing, you’re keenly aware of how online purchases have been eating away at in-person shopping for years. Giants like Amazon give shoppers the…
Celebrity Catfight
Hardly what you were expecting to see, right? Imagine you were lucky enough to attend a Hollywood red carpet event the same night Beyoncé and Lady Gaga had a massive throw-down. What would you do? This is an example of…
Content Marketing: Crafting a Story for Your Business
Just be Yourself, Really
“People think that stories are shaped by people. In fact, it’s the other way around.” – Terry Pratchett
Why Google is Wrong to Stop Payday Loan Ads
Does anyone dare tell Google they are wrong these days? Doubtful, but Google’s recent announcement that they will no longer accept ads from payday loan companies is a bad step and one well beyond their right as a media company….
Google Running Ads Out of Town on the Rail
Can Small Businesses Survive a Higher Competitive Bid Environment? Google is eliminating the right rail ads, which may mean a 4th ad position at the top of the page for desktop users. Google AdWords will run at the top and…
