Advertising and marketing professionals and small business owners. What do we all have in common? We all love new, shiny things. And, if the things give us a competitive edge or make our been-there-done-that eyes light up, all the better….
Digital Marketing

Should You Hire a Marketing Agency That Focuses Only on Digital Marketing
Adweek recently published an article regarding what advertising and marketing agencies should be doing this year to show their value in a time where their work can be commoditized. Meaning clients are buying digital marketing campaigns as they would office…

Align Your Sales with Marketing (and Vice Versa) in 4 Steps
There’s a disconnect. It’s happening somewhere between sales and marketing. Sales say they don’t have the right marketing tools and/or support they need to close leads. Marketing says sales aren’t adequately following up on the leads their efforts are generating….

Google & Apple Updates: Advice from a small business marketing agency
Many marketing agencies have written about the latest Google announcements regarding the upcoming cookieless future. Other headlines talk about Apple fighting with Facebook. Still more articles talk about consumer privacy efforts in Europe and California, and how companies like Apple…