The inclusion of “correctly” in the title infers there is an incorrect way to market your business. Unlike all publicity is good publicity; not all marketing is good marketing, especially if you define “good” by the number of leads that…
Digital Marketing
IP Targeting & Direct Mail Tracking: The Marketing Equivalent of Shooting Fish in a Barrel
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker We use that quote a lot. You’ll find it on our website and in our proposals. Our job as an outsourced…
Outsourcing Marketing Yields a Positive Return on Investment
Before we get to the good stuff on why outsourced marketing yields a positive return on your investment, let’s first address the elephant in this blog. Determining ROI on marketing is difficult. Not all marketing efforts directly result in a…
What Exactly Is Your Intent With That Teddy Bear?
Knowing whether users are looking for specific information or general knowledge can make or break your digital advertising success (and budget). Recently, Google posted a blog about how they are improving search results by improving the way Google Search understands…
Are You Spending Money on Sending Search and Social Traffic to Your Site?
Slow down on the spending and focus first on your landing pages. As advertisers, we want to focus as much of our time and budget as possible on sending prospects to our website. But if the page you’re sending prospects…
Buying an Email List? Don’t. Just Don’t.
The cardinal sins and golden rules of email list marketing. There are a lot of marketing companies out there more than happy to pad your email marketing platform numbers by selling you an email list. The list might include recipients’…
The Rules of Permission-Based Email Marketing
There won’t be a test, but there are consequences for not following them. Anyone who has an email address (that’s everyone) knows the frustration of receiving emails from small businesses that haven’t followed the rules of permission-based email marketing. Spam…
Why Email Marketing Services Demand Attention
When it comes to representing your brand, don’t underestimate the power of email marketing. Mistakes happen, but as any email marketing agency will tell you, a simple mistake has the power to truly damage your brand. For example, in May…
Are You Doing All You Can with Your Nonprofit Blog?
It’s the standard for every website (nonprofit or for profit) these days to have a blog—but are you getting the most mileage from yours? Blogs can be incredible marketing tools. In fact, they can be the most powerful element of…
Should I Use Different Agencies For Different Types of Digital Marketing?
There’s a debate that surfaces every few years about outsourcing digital marketing. Should one agency handle all my digital marketing? Or should I outsource pay per click (PPC marketing) to one firm? Use another firm for display ad marketing? And…
