We believe in ongoing education and training. It’s especially critical with digital marketing strategies, because algorithms and landscapes change frequently. We sent six EAGers to Digital Summit Kansas City to stay on top of our game. Here are their key…
Digital Marketing
Celebrity Catfight
Hardly what you were expecting to see, right? Imagine you were lucky enough to attend a Hollywood red carpet event the same night Beyoncé and Lady Gaga had a massive throw-down. What would you do? This is an example of…
Content Marketing: Crafting a Story for Your Business
Just be Yourself, Really
“People think that stories are shaped by people. In fact, it’s the other way around.” – Terry Pratchett
Why Google is Wrong to Stop Payday Loan Ads
Does anyone dare tell Google they are wrong these days? Doubtful, but Google’s recent announcement that they will no longer accept ads from payday loan companies is a bad step and one well beyond their right as a media company….
Google Running Ads Out of Town on the Rail
Can Small Businesses Survive a Higher Competitive Bid Environment? Google is eliminating the right rail ads, which may mean a 4th ad position at the top of the page for desktop users. Google AdWords will run at the top and…
SEO & Taxes: Leave Both To Professionals
You start out as a small business with few employees and some pretty straightforward tax reporting. If you’re like a lot of small business owners, you plug along for a while doing much of the accounting work yourself and consulting…
Digital Marketing Strategy: What to Punt & Run With
Using Million Dollar Super Bowl Digital Marketing Strategy as a Guinea Pig for Small Businesses. Our tagline since the day EAG’s doors opened for business in 2003 has been “Big Brand Strategies for Small Business.” More than a motto, it’s…
A Couple Applies EAG’s Big Brand Strategies to Start Their Family
Having applied big brand strategies to market small businesses for over a decade, we thought we’d worked with just about every industry in the marketplace. And then came the summer of 2015… A couple filled out the contact form on…
Coming Soon: 5 Digital Marketing Trends
Here’s a sneak peek at the 2016 digital marketing trends coming to small business owners everywhere, more or less. It’s that time of year when advertising agencies and businesses are producing their blockbuster marketing strategies for the upcoming year. The…
A Catalyst for Fierce Contemporary Digital Marketing
Fierce Digital Marketing With Contemporary Content A business website hasn’t been a marketing luxury for years now. It is a catalyst for business success, much like a Yellow Pages listing was back in the day. For many of your customers,…
