Knowing whether users are looking for specific information or general knowledge can make or break your digital advertising success (and budget). Recently, Google posted a blog about how they are improving search results by improving the way Google Search understands…
Digital Marketing
Are You Spending Money on Sending Search and Social Traffic to Your Site?
Slow down on the spending and focus first on your landing pages. As advertisers, we want to focus as much of our time and budget as possible on sending prospects to our website. But if the page you’re sending prospects…
Buying an Email List? Don’t. Just Don’t.
The cardinal sins and golden rules of email list marketing. There are a lot of marketing companies out there more than happy to pad your email marketing platform numbers by selling you an email list. The list might include recipients’…
The Rules of Permission-Based Email Marketing
There won’t be a test, but there are consequences for not following them. Anyone who has an email address (that’s everyone) knows the frustration of receiving emails from small businesses that haven’t followed the rules of permission-based email marketing. Spam…
Why Email Marketing Services Demand Attention
When it comes to representing your brand, don’t underestimate the power of email marketing. Mistakes happen, but as any email marketing agency will tell you, a simple mistake has the power to truly damage your brand. For example, in May…
Are You Doing All You Can with Your Nonprofit Blog?
It’s the standard for every website (nonprofit or for profit) these days to have a blog—but are you getting the most mileage from yours? Blogs can be incredible marketing tools. In fact, they can be the most powerful element of…
Should I Use Different Agencies For Different Types of Digital Marketing?
There’s a debate that surfaces every few years about outsourcing digital marketing. Should one agency handle all my digital marketing? Or should I outsource pay per click (PPC marketing) to one firm? Use another firm for display ad marketing? And…
Informational Nuggets EAGers Took Away from the 2018 Digital Summit KC
We believe in ongoing education and training. It’s especially critical with digital marketing strategies, because algorithms and landscapes change frequently. We sent six EAGers to Digital Summit Kansas City to stay on top of our game. Here are their key…
Where You Should Spend (and Save) Money in Video Production
Video content is attention-grabbing and, if done right, immediately engaging. The bottom line? If you’re not currently planning to include video production in your marketing strategy, you’re missing out on an incredibly effective way to engage with your online audiences….
A Down and Dirty Crash Course on Content
Content. Content. Content. You hear that ambiguous word pop up in every conversation about marketing. It’s even strung together as content marketing. What is Content? You probably have an idea of what it is, but if asked to define it,…
