Digital Marketing

Outsource Marketing ROI

Outsourcing Marketing Yields a Positive Return on Investment

Before we get to the good stuff on why outsourced marketing yields a positive return on your investment, let’s first address the elephant in this blog. Determining ROI on marketing is difficult. Not all marketing efforts directly result in a…

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Teddy Bears and SEO

What Exactly Is Your Intent With That Teddy Bear?

Knowing whether users are looking for specific information or general knowledge can make or break your digital advertising success (and budget). Recently, Google posted a blog about how they are improving search results by improving the way Google Search understands…

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LandingPage

Are You Spending Money on Sending Search and Social Traffic to Your Site?

Slow down on the spending and focus first on your landing pages. As advertisers, we want to focus as much of our time and budget as possible on sending prospects to our website. But if the page you’re sending prospects…

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Buying an Email List? Don’t. Just Don’t.

The cardinal sins and golden rules of email list marketing. There are a lot of marketing companies out there more than happy to pad your email marketing platform numbers by selling you an email list. The list might include recipients’…

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The Rules of Permission-Based Email Marketing

There won’t be a test, but there are consequences for not following them. Anyone who has an email address (that’s everyone) knows the frustration of receiving emails from small businesses that haven’t followed the rules of permission-based email marketing. Spam…

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Email Marketing Demands Attention

Why Email Marketing Services Demand Attention

When it comes to representing your brand, don’t underestimate the power of email marketing. Mistakes happen, but as any email marketing agency will tell you, a simple mistake has the power to truly damage your brand. For example, in May…

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Are You Doing All You Can with Your Nonprofit Blog?

It’s the standard for every website (nonprofit or for profit) these days to have a blog—but are you getting the most mileage from yours? Blogs can be incredible marketing tools. In fact, they can be the most powerful element of…

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Digital Marketing Thumb

Should I Use Different Agencies For Different Types of Digital Marketing?

There’s a debate that surfaces every few years about outsourcing digital marketing. Should one agency handle all my digital marketing? Or should I outsource pay per click (PPC marketing) to one firm? Use another firm for display ad marketing? And…

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Digital Summit KC - Digital Marketing Strategies

Informational Nuggets EAGers Took Away from the 2018 Digital Summit KC

We believe in ongoing education and training. It’s especially critical with digital marketing strategies, because algorithms and landscapes change frequently. We sent six EAGers to Digital Summit Kansas City to stay on top of our game. Here are their key…

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Video Production Article Image

Where You Should Spend (and Save) Money in Video Production

Video content is attention-grabbing and, if done right, immediately engaging. The bottom line? If you’re not currently planning to include video production in your marketing strategy, you’re missing out on an incredibly effective way to engage with your online audiences….

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