There’s more measurement to everything these days, including marketing. Never have there been more measurable marketing metrics, which is great because measurements lead to insights, and insights lead to better decisions, and better decisions lead to better marketing results. But,…
Digital Marketing
Twelve Good Reasons to Work with a Marketing Company
There are several good marketing companies in Kansas City. Here’s what our great business marketing experts want you to know. Marketing used to be a lot simpler. Three broadcast television networks, a daily newspaper or two, a handful of top…
Rising Media Costs and Paid Search – What if You Can’t Compete?
Our recent article on small business marketing and rising media costs focused on the opportunity to move past the competition and earn more market share. But what about the times when rising per-click charges force you completely out of the…
Rising Media Costs Bring Opportunity for Small Business
Media costs have risen across virtually all major ad platforms, from Google and Meta to Amazon and TikTok. Even traditional media is expected to increase another 2%, with television set to see a 15% increase. Small businesses advertising on digital…
B2B Marketing: The Buyer’s Journey is Just as Important as the Destination
B2B (business-to-business) customers’ journeys are very different than those of B2C (business-to-consumer) customers. B2B customers tend to sidetrack, backtrack and fast track their way along the buyer’s journey, while B2C customers very often sprint to the destination. The difference in…
The 4 Dos and Don’ts for Smarter Digital Marketing
Whether you own a small business or are responsible for the marketing of one, you’re always looking for ways to work smarter, not harder. Digital marketing has evolved to the point where there are specific strategies you can follow and…
10 Small Business Marketing Tips That’ll Never Fail You
Advertising and marketing professionals and small business owners. What do we all have in common? We all love new, shiny things. And, if the things give us a competitive edge or make our been-there-done-that eyes light up, all the better….
Should You Hire a Marketing Agency That Focuses Only on Digital Marketing
Adweek recently published an article regarding what advertising and marketing agencies should be doing this year to show their value in a time where their work can be commoditized. Meaning clients are buying digital marketing campaigns as they would office…
Outsourced Marketing Could Be the Solution to Your Hiring Woes
New York Times reported nearly 4.3 million workers voluntarily quit their jobs this fall, which is up from 4 million last July. Dubbed The Great Resignation, it’s a phenomenon unlike anyone has seen before, and it’s making filling marketing positions…
Who Works at an Outsourced Marketing Agency?
The concept of outsourced marketing makes a lot of sense in today’s business environment. As businesses grow and scale, keeping pace with the fast-paced and ongoing algorithmic changes of digital marketing is itself a full-time job. Add to that the…
