Industry News


Google & Apple Updates: Advice from a small business marketing agency

Many marketing agencies have written about the latest Google announcements regarding the upcoming cookieless future. Other headlines talk about Apple fighting with Facebook. Still more articles talk about consumer privacy efforts in Europe and California, and how companies like Apple…

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Outsource Marketing ROI

Outsourcing Marketing Yields a Positive Return on Investment

Before we get to the good stuff on why outsourced marketing yields a positive return on your investment, let’s first address the elephant in this blog. Determining ROI on marketing is difficult. Not all marketing efforts directly result in a…

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Should I Outsource

Should I Outsource My Marketing?

The age-old question that every business owner asks eventually: should I outsource marketing? The answer is contingent on the answers to several other questions. Like… Is there a marketing manager on staff now? Is that person juggling too many responsibilities…

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Angela Ridpath

Angela Ridpath Named the 2020 Bob Stone Direct Marketer of the Year

July 24, 2020 (Kansas City, MO) – The EAG Advertising & Marketing team is recovering “virtually” from celebrating Angela Ridpath, EAG’s vice president of client services, being “crowned” with the 2020 Bob Stone Direct Marketer of the Year award. The…

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Outsourced Marketing

Five Reasons You Need Outsourced Marketing Services

You just don’t have enough time to spend on making marketing a focus You might have the best product or service in the industry, but the fact is that without a strong strategy for getting your message to your prospective…

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RFP for Outsourced Marketing

How to Write an RFP for Outsourced Marketing

Outsourcing marketing services is a rapidly growing trend. Now, more than ever, company leaders are looking for ways to expand their marketing capacity without hiring additional employees. Similar to writing a Request for Proposal (RFP) for an advertising agency, outsourced…

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Outsourced Marketing Blog

Marketing Tasks: What Makes Sense to Outsource

Look at your marketing plan. (You have one, right? If not, you can outsource developing one. We’ll get to that later.) What do you see? A mix of content marketing, digital marketing, social media, outreach and link building, and perhaps…

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Notes, thoughts and great advice from peers, clients and other really smart people.

Thoughts and Conversations

From EAG, Our Clients and Other Marketers We’ve been collecting notes, thoughts and great advice from peers, clients and other really smart people. For what it’s worth – here is a short collection. Workforce Recovery Unprecedented unemployment is creating a…

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Angela Ridpath and Katie Heinen Join EAG Advertising & Marketing in Leadership and Account Roles to Support Growing Client Roster

April 6, 2020 (KANSAS CITY, MO) – EAG Advertising & Marketing, Kansas City’s first outsourced marketing department for small businesses, announces today that Angela Ridpath has joined the team as vice president of client services and Katie Heinen as account…

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What Exactly Is Your Intent With That Teddy Bear?

Knowing whether users are looking for specific information or general knowledge can make or break your digital advertising success (and budget). Recently, Google posted a blog about how they are improving search results by improving the way Google Search understands…

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