Industry News

What business leaders need to know about 2023 planning

What business leaders need to know about 2023 planning

When a panel of business owners and leaders who specialize in advising other business owners and leaders gets together to discuss planning for 2023, you pay attention. Planning for the next calendar year is challenging in any year, but as…

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Ashley Tebbe Promoted to Senior Art Director

We’re excited to announce Ashley Tebbe’s new role at EAG Advertising & Marketing as senior art director. Over her soon-to-be seven years with us, Ashley has collaborated with clients, fellow creative team members and account managers to both visually create…

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When to Use Organic vs Paid Social Media

EAG Advertising and Marketing Small Business Marketing Tip: “Are you trying to reach your customers with social media? Great. But, before you go out and start planning all of your social media posts, several times a day, on all of…

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digital marketing analytics

How To Set Digital Marketing Analytics Goals

  EAG Advertising and Marketing Small Business Marketing Tip: Before you launch a digital campaign, it’s best to know the digital marketing analytics goal. Are you trying to increase awareness? Generate leads? Or both? Campaign reporting will make more sense…

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How to Use Multiple Marketing Channels in Your Small Business

  EAG Advertising and Marketing Small Business Marketing Tip: It often takes multiple marketing touch points before someone is ready to contact your business. Using multiple marketing channels helps interact with your audience from the research phase all the way…

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Google Analytics Thumbnail

How To Make The Most of Google Analytics

  EAG Advertising and Marketing Small Business Marketing Tip: It’s not uncommon for small businesses to not know what is happening on their website. Google Analytics is a free marketing tool to help understand what marketing tactics are working and…

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Lucky Orange Thumbnail

How To Use Lucky Orange Dynamic Heatmaps & Screen Recordings to Improve Conversion Rate

  EAG Advertising and Marketing Small Business Marketing Tip: “How do you know what your customers and potential customers are doing once they make it to your website? Analytics can tell us a lot, but to really dive deep, we’re…

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Google & Apple Updates: Advice from a small business marketing agency

Many marketing agencies have written about the latest Google announcements regarding the upcoming cookieless future. Other headlines talk about Apple fighting with Facebook. Still more articles talk about consumer privacy efforts in Europe and California, and how companies like Apple…

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Outsource Marketing ROI

Outsourcing Marketing Yields a Positive Return on Investment

Before we get to the good stuff on why outsourced marketing yields a positive return on your investment, let’s first address the elephant in this blog. Determining ROI on marketing is difficult. Not all marketing efforts directly result in a…

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Should I Outsource

Should I Outsource My Marketing?

The age-old question that every business owner asks eventually: should I outsource marketing? The answer is contingent on the answers to several other questions. Like… Is there a marketing manager on staff now? Is that person juggling too many responsibilities…

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