Knowing whether users are looking for specific information or general knowledge can make or break your digital advertising success (and budget). Recently, Google posted a blog about how they are improving search results by improving the way Google Search understands…
Industry News
Pandemic-Resistant Marketing Plans
By Paul Weber In a crisis, virus, financial or otherwise, here’s how to adjust your marketing plan to stay calm and advertise on. Coronavirus is having ripple effects on the economy to which businesses of all sizes are not immune….
Are You Spending Money on Sending Search and Social Traffic to Your Site?
Slow down on the spending and focus first on your landing pages. As advertisers, we want to focus as much of our time and budget as possible on sending prospects to our website. But if the page you’re sending prospects…
In Lieu of a Degree, EAG Advertising & Marketing Weigh Applicants’ Experience
EAG Advertising & Marketing, a 15-year old advertising agency, joins the ranks of companies that no longer require job candidates to have a college degree as a prerequisite for employment. In 2018, the job search site Glassdoor compiled a list…
Southwest Airlines and EAG. Lots of LUV.
By Paul Weber. We were recently paid the highest of compliments. A person with great knowledge of both EAG Advertising & Marketing and the airline said that EAG was the “Southwest Airlines” of advertising agencies in Kansas City. This comment…
How Marketing Increases (and Decreases) Your Business’s Value Come Selling Time
Make no mistake, business value boils down to EBITDA (earnings before interest, taxes, depreciation and amortization). EBITDA is the metric by which most companies are valued at the time of their sale. Nevertheless, the value of a business can drop…
What We Learned from Working at Big Advertising Agencies
And How We Adapt Our Knowledge For Small Business Marketing Nearly every EAG Advertising & Marketing employee has a large advertising agency or corporate marketing department position on his or her resume. Our clients and our own agency gain immeasurable…
What It Means to be One of Kansas City’s 50 Fastest-Growing Companies
By: Paul Weber, EAG Advertising & Marketing CEO The Kansas City Business Journal will publish this year’s list of Kansas City’s fastest-growing companies on August 10, 2018. The list has already been released, but the August 10th edition will show…
Ask Your Doctor if Social Media is Right for You
Warning: Side Effects Include Significant Self-Editing and Exposure to Trolls There’s a lot that goes into a small business social media strategy. Channels, frequency and what to post all go into the mix. Which channels to use, how often and…
Kansas City Litigation Services Firms Join Forces
Two well-known names in court reporting and litigation services, Sandra Kaderly and Kelly Rexroat, come together as The Cooper Group expands in Kansas City. Kansas City, MO (August 9, 2017) – – Today, The Cooper Group, a Kansas City litigation…
