Industry News

Ask Your Doctor if Social Media is Right for You

Warning: Side Effects Include Significant Self-Editing and Exposure to Trolls There’s a lot that goes into a small business social media strategy. Channels, frequency and what to post all go into the mix. Which channels to use, how often and…

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Kansas City Litigation Services Firms Join Forces

Two well-known names in court reporting and litigation services, Sandra Kaderly and Kelly Rexroat, come together as The Cooper Group expands in Kansas City.  Kansas City, MO (August 9, 2017) – – Today, The Cooper Group, a Kansas City litigation…

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Kansas City Business Journal: 3 tips to build a big brand on a small budget

EAG Advertising & Marketing has a knack for small business marketing. The Kansas City agency has carved out a niche and prides itself on “big brand strategies for small business.” Founder and CEO Paul Weber shares tips for acting like…

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EAG Advertising & Marketing Announces New Clients

EAG Advertising & Marketing (EAG), Kansas City’s only advertising agency devoted to small businesses, announces three new clients. The firm welcomes Likarda, Clancey Design Distributor and Splashtacular to its client roster. Likarda Likarda is the world-class, cutting edge biotech research…

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Should You Use Snapchat To Market Your Small Business Brand?

Snapchat, an application used to send instant photos among friends, has come a long way since the app was first released in 2011. Meaning, it’s no longer being used by tweens and teens to send pictures that disappear in a…

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Boyer & Corporon Wealth Management, LLC Announces New Ownership and Expansion

Richard Boyer and Mindy Corporon, founding partners, add three principals to the firm’s ownership group to achieve growth, expansion and long-term succession goals. Overland Park, Kan. — Boyer & Corporon Wealth Management, LLC (BCWM), a Registered Investment Advisor with the…

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Kansas City Business Journal: Agency’s Focus On Small Business Advertising Continues to Pay Off

EAG Advertising & Marketing isn’t focused on pulling in the big-name brands. Its sweet spot is small business in the Kansas City area and throughout the U.S. A complaint from a small business owner sparked the idea for the agency,…

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Why Google is Wrong to Stop Payday Loan Ads

Does anyone dare tell Google they are wrong these days? Doubtful, but Google’s recent announcement that they will no longer accept ads from payday loan companies is a bad step and one well beyond their right as a media company….

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Google Running Ads Out of Town on the Rail

Can Small Businesses Survive a Higher Competitive Bid Environment? Google is eliminating the right rail ads, which may mean a 4th ad position at the top of the page for desktop users. Google AdWords will run at the top and…

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Digital Marketing strategy as applied by professionals in a b2b setting

Digital Marketing Strategy: What to Punt & Run With

Using Million Dollar Super Bowl Digital Marketing Strategy as a Guinea Pig for Small Businesses. Our tagline since the day EAG’s doors opened for business in 2003 has been “Big Brand Strategies for Small Business.” More than a motto, it’s…

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