Graphic Design

Congratulations! It’s PANTONE Colors of the Year

Pantone Color Institute® might as well have announced 2016’s PANTONE Colors of the Year in a birth announcement. Rose Quartz, a pink color of which baby showers for baby girls are made of, and Serenity, the traditional light blue of…

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The Art of Lampshade-Free Photos

As professional advertisers and marketers, we always recommend and prefer professional photography. The results are far superior for use on small business websites and print marketing pieces. That being said, we also understand that many small business owners are choosing…

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The Secrets Behind Good Logo Design That Nobody Ever Tells You

Maybe we’re being a little melodramatic with the secretive part? Perhaps logo design is fresh in our minds because we’ve sat across the table from clients revealing their brand spanking new logos a lot lately. Across the board, our graphic…

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Font Usage: You’re Doing It Wrong!

Psst…we have a secret to tell you…your fonts are wrong! That’s right. When it comes to fonts, you’re doing it wrong. Well, not you specifically perhaps. But enough examples exist in the public eye that we feel it’s our civic…

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Just the Right Color

“In order to create ‘magic’ in the marketplace that ultimately leads to capturing the consumer’s eye, colors for 2013 will need to coax and cajole, soothe or astonish, renew and replenish.” That’s according to Leatrice Eiseman, Executive Director, Pantone Color…

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