Brand Development


The Importance of Brand Positioning in Marketing a New Business

When it comes to marketing a new business, one of the most important elements is brand positioning. This is how you will “position” your company in the minds of your audience. It means communicating—through your marketing messages—your company’s quality, value,…

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Southwest Airlines and EAG. Lots of LUV.

By Paul Weber. We were recently paid the highest of compliments. A person with great knowledge of both EAG Advertising & Marketing and the airline said that EAG was the “Southwest Airlines” of advertising agencies in Kansas City. This comment…

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Why Outsource Your Small Business Marketing? Let Us Explain the Reasons Why

For more than 15 years, our 300-plus small businesses have outsourced their marketing to EAG Advertising & Marketing. Those numbers alone lead us to hope outsourced marketing is understood by everyone by now, but we know it’s a concept still…

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Two Companies Come Together Under One Name as Part of New Brand Strategy

Here’s the story of a packaging company who was manufacturing packaging equipment. All the customers trusted Taylor Products, like generations before. The company was sold. It’s the story of a company named Smoot who was busy with pneumatic conveying equipment…

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How much does a logo cost? – A lot, if you make a bad decision.

Good design isn’t cheap. Bad design can be costly. We don’t know who originally said it but we’re giving our art director Derrick credit for reminding us; you get what you pay for. Never has this been truer than in…

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Can Your Company’s Brand Prove Irresistible to a Potential Buyer?

In branding a business, perception is reality. Think about some of the top companies in the world. Nike, Samsung, Ray-Ban and Apple rank among the most recognized companies, but they do not manufacture the majority of their products. Instead, numerous…

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Establish Your Brand Positioning: The Earlier The Better

A business plan. A marketing plan. A financial plan. All kinds of planning goes into starting a small business. We’ve got one more to add – planning your brand positioning. For entrepreneurs with their plates already full with the logistics of starting…

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Three Small Words Can Help Build Your Nonprofit Brand

A solid brand message must be developed and delivered internally, long before any external advertising is created.

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