Here’s the story of a packaging company who was manufacturing packaging equipment. All the customers trusted Taylor Products, like generations before. The company was sold. It’s the story of a company named Smoot who was busy with pneumatic conveying equipment…
Brand Development
How much does a logo cost? – A lot, if you make a bad decision.
Good design isn’t cheap. Bad design can be costly. We don’t know who originally said it but we’re giving our art director Derrick credit for reminding us; you get what you pay for. Never has this been truer than in…
Can Your Company’s Brand Prove Irresistible to a Potential Buyer?
In branding a business, perception is reality. Think about some of the top companies in the world. Nike, Samsung, Ray-Ban and Apple rank among the most recognized companies, but they do not manufacture the majority of their products. Instead, numerous…
Establish Your Brand Positioning: The Earlier The Better
A business plan. A marketing plan. A financial plan. All kinds of planning goes into starting a small business. We’ve got one more to add – planning your brand positioning. For entrepreneurs with their plates already full with the logistics of starting…
Three Small Words Can Help Build Your Nonprofit Brand
A solid brand message must be developed and delivered internally, long before any external advertising is created.
