Brand Development

Magnum System's New Brand Development

Two Companies Come Together Under One Name as Part of New Brand Strategy

Here’s the story of a packaging company who was manufacturing packaging equipment. All the customers trusted Taylor Products, like generations before. The company was sold. It’s the story of a company named Smoot who was busy with pneumatic conveying equipment…

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Logo Design Article

How much does a logo cost? – A lot, if you make a bad decision.

Good design isn’t cheap. Bad design can be costly. We don’t know who originally said it but we’re giving our art director Derrick credit for reminding us; you get what you pay for. Never has this been truer than in…

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Can Your Company’s Brand Prove Irresistible to a Potential Buyer?

In branding a business, perception is reality. Think about some of the top companies in the world. Nike, Samsung, Ray-Ban and Apple rank among the most recognized companies, but they do not manufacture the majority of their products. Instead, numerous…

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Establish Your Brand Positioning: The Earlier The Better

A business plan. A marketing plan. A financial plan. All kinds of planning goes into starting a small business. We’ve got one more to add – planning your brand positioning. For entrepreneurs with their plates already full with the logistics of starting…

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Three Small Words Can Help Build Your Nonprofit Brand

A solid brand message must be developed and delivered internally, long before any external advertising is created.

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