The concept of outsourced marketing makes a lot of sense in today’s business environment. As businesses grow and scale, keeping pace with the fast-paced and ongoing algorithmic changes of digital marketing is itself a full-time job. Add to that the…
Brand Development
Did You Get the Memo? Internal Marketing is as Important as External Marketing
Consider all the time, money and energy that go into your company’s marketing strategy and campaigns—all in an effort to create brand recognition, build loyalty and sell more products and services. The customers always come first, except when they don’t….
The New Normal of Recruitment Marketing
There are many reasons why hiring is as difficult as it is right now. Those reasons are political, they’re generational, they’re societal, and they’re very complicated. They’re also not new in any way – these recruiting challenges have been slowly…
The Benefits of Integrating Creative into an Ongoing Marketing Strategy
Results-driven marketing strategies make numbers sing, but what makes them sparkle? Think of who is most involved in your marketing meetings? For small business marketing, the obvious players are the marketing managers, digital marketing strategists and account people. However, creative…
Small Business Advertising: Know When to Hold It and When to Fold It
There are a handful of us at EAG Advertising & Marketing who are or have been small business owners. We know the internal struggle business owners battle every day. Entrepreneurs at heart, we can be control freaks, fighting the if-you-want-it-done-right-do-it-yourself…
EAG Didn’t Create Outsourced Marketing; We Made It Better
Have you kept up with the new and emerging trends in marketing? Inbound marketing, customers as influencers, video content creation, native advertising, massive updates to Google’s search algorithm, user experience, personalization, to name a few. Marketing used to be a…
Emotional Marketing Tactics Work Because Butts Smell
Being in advertising and marketing, I like to think I’m immune to emotional tactics used to sway my purchasing decisions. Turns out, I’m not. Neither are you. Neither are your customers (thank goodness). Sure, all of us may sense a…
Sales Vs. Marketing: Brand Strategy Can Eliminate the Vs. Once and For All
Your salespeople. They are knowledgeable and well trained. They are often the face of your small business and brand. Your brand strategy. It’s the culmination of countless hours, resources and an enormous amount of energy spent establishing what your company…
The Importance of Brand Positioning in Marketing a New Business
When it comes to marketing a new business, one of the most important elements is brand positioning. This is how you will “position” your company in the minds of your audience. It means communicating—through your marketing messages—your company’s quality, value,…
Southwest Airlines and EAG. Lots of LUV.
By Paul Weber. We were recently paid the highest of compliments. A person with great knowledge of both EAG Advertising & Marketing and the airline said that EAG was the “Southwest Airlines” of advertising agencies in Kansas City. This comment…
