Brand Development

Hold Them

Small Business Advertising: Know When to Hold It and When to Fold It

There are a handful of us at EAG Advertising & Marketing who are or have been small business owners. We know the internal struggle business owners battle every day. Entrepreneurs at heart, we can be control freaks, fighting the if-you-want-it-done-right-do-it-yourself…

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Outsourced Marketing

EAG Didn’t Create Outsourced Marketing; We Made It Better

Have you kept up with the new and emerging trends in marketing? Inbound marketing, customers as influencers, video content creation, native advertising, massive updates to Google’s search algorithm, user experience, personalization, to name a few. Marketing used to be a…

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Emotional Appeal

Emotional Marketing Tactics Work Because Butts Smell

Being in advertising and marketing, I like to think I’m immune to emotional tactics used to sway my purchasing decisions. Turns out, I’m not. Neither are you. Neither are your customers (thank goodness). Sure, all of us may sense a…

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Sales Vs. Marketing: Brand Strategy Can Eliminate the Vs. Once and For All

Your salespeople. They are knowledgeable and well trained. They are often the face of your small business and brand. Your brand strategy. It’s the culmination of countless hours, resources and an enormous amount of energy spent establishing what your company…

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The Importance of Brand Positioning in Marketing a New Business

When it comes to marketing a new business, one of the most important elements is brand positioning. This is how you will “position” your company in the minds of your audience. It means communicating—through your marketing messages—your company’s quality, value,…

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EAG advertising and Southwest

Southwest Airlines and EAG. Lots of LUV.

By Paul Weber. We were recently paid the highest of compliments. A person with great knowledge of both EAG Advertising & Marketing and the airline said that EAG was the “Southwest Airlines” of advertising agencies in Kansas City. This comment…

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outsource your small business marketing

Why Outsource Your Small Business Marketing? Let Us Explain the Reasons Why

For more than 15 years, our 300-plus small businesses have outsourced their marketing to EAG Advertising & Marketing. Those numbers alone lead us to hope outsourced marketing is understood by everyone by now, but we know it’s a concept still…

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Magnum System's New Brand Development

Two Companies Come Together Under One Name as Part of New Brand Strategy

Here’s the story of a packaging company who was manufacturing packaging equipment. All the customers trusted Taylor Products, like generations before. The company was sold. It’s the story of a company named Smoot who was busy with pneumatic conveying equipment…

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Logo Design Article

How much does a logo cost? – A lot, if you make a bad decision.

Good design isn’t cheap. Bad design can be costly. We don’t know who originally said it but we’re giving our art director Derrick credit for reminding us; you get what you pay for. Never has this been truer than in…

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Can Your Company’s Brand Prove Irresistible to a Potential Buyer?

In branding a business, perception is reality. Think about some of the top companies in the world. Nike, Samsung, Ray-Ban and Apple rank among the most recognized companies, but they do not manufacture the majority of their products. Instead, numerous…

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