Brand Development

Rising Media Costs

Rising Media Costs Bring Opportunity for Small Business

Media costs have risen across virtually all major ad platforms, from Google and Meta to Amazon and TikTok. Even traditional media is expected to increase another 2%, with television set to see a 15% increase. Small businesses advertising on digital…

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The Psychology of Colors Plays a Key Role in Small Business Marketing

The Psychology of Colors Plays a Key Role in Small Business Marketing

By Jamie Phelan, Northland CAPS Associate – Global Business & Logistics & EAG’s spring intern When an advertising and marketing agency creates a logo, website and brand identity for your company, there are many decisions to weigh. How can their…

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Applicants responding, researching job post.

Outsourced Marketing Could Be the Solution to Your Hiring Woes

New York Times reported nearly 4.3 million workers voluntarily quit their jobs this fall, which is up from 4 million last July. Dubbed The Great Resignation, it’s a phenomenon unlike anyone has seen before, and it’s making filling marketing positions…

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Outsourced Marketing

Who Works at an Outsourced Marketing Agency?

The concept of outsourced marketing makes a lot of sense in today’s business environment. As businesses grow and scale, keeping pace with the fast-paced and ongoing algorithmic changes of digital marketing is itself a full-time job. Add to that the…

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Internal Marketing is as Important as External Marketing

Did You Get the Memo? Internal Marketing is as Important as External Marketing

Consider all the time, money and energy that go into your company’s marketing strategy and campaigns—all in an effort to create brand recognition, build loyalty and sell more products and services. The customers always come first, except when they don’t….

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Recruitment Marketing

The New Normal of Recruitment Marketing

There are many reasons why hiring is as difficult as it is right now. Those reasons are political, they’re generational, they’re societal, and they’re very complicated. They’re also not new in any way – these recruiting challenges have been slowly…

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Benefits of integrating creative into marketing

The Benefits of Integrating Creative into an Ongoing Marketing Strategy

Results-driven marketing strategies make numbers sing, but what makes them sparkle? Think of who is most involved in your marketing meetings? For small business marketing, the obvious players are the marketing managers, digital marketing strategists and account people. However, creative…

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Hold Them

Small Business Advertising: Know When to Hold It and When to Fold It

There are a handful of us at EAG Advertising & Marketing who are or have been small business owners. We know the internal struggle business owners battle every day. Entrepreneurs at heart, we can be control freaks, fighting the if-you-want-it-done-right-do-it-yourself…

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Outsourced Marketing

EAG Didn’t Create Outsourced Marketing; We Made It Better

Have you kept up with the new and emerging trends in marketing? Inbound marketing, customers as influencers, video content creation, native advertising, massive updates to Google’s search algorithm, user experience, personalization, to name a few. Marketing used to be a…

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Emotional Appeal

Emotional Marketing Tactics Work Because Butts Smell

Being in advertising and marketing, I like to think I’m immune to emotional tactics used to sway my purchasing decisions. Turns out, I’m not. Neither are you. Neither are your customers (thank goodness). Sure, all of us may sense a…

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