Just weeks away from Super Bowl XLVI and Super Bowl commercials are already getting buzz. Who will win the ad wars?
Here’s our perspective without the benefit of any research or review of the coming advertising spots. And what are our criteria for success in the Super Bowl? It’s not the funniest commercial or the one that packs the most special effects. Read more »
Today a budding entrepreneur called EAG to inquire about our services. This is a serial small business owner with another great idea, ready to go to market. She needs our help and we’re eager to get started.
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Entrepreneur Advertising Group (EAG Advertising) today announced the addition of Focus HealthCare Solutions to its growing client roster. Focus Healthcare is the area’s largest locally-owned provider of in-home healthcare services.
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Recently, EAG President Paul Weber was interviewed by an area MBA student on the topic of regional advertising for small business. Excerpts from that interview give an interesting perspective on how business owners tackle advertising in a sprawling community with both urban and suburban audiences.
Q. Define for me what you see as the different geographies one must understand when advertising a small business in the Kansas City area?
A. First, seldom is there really a state line when it comes to local advertising and marketing. Distance, convenience and other barriers like crossing a river are much more important. When it comes to localized advertising in Kansas City we typically define areas as Johnson County or Overland Park, including Lenexa, Leawood and Olathe; Eastern Jackson County including Blue Springs, Independence and Lee’s Summit; Kansas City, Kansas; North Kansas City up to and beyond Liberty; South Kansas City and Downtown which at times may include areas as far as the Plaza.
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This month Brookside Barkery & Bath is celebrating their seventh anniversary in the quaint neighborhood of Brookside. Read more »
Agency Growth Continues in Kansas City
Entrepreneur Advertising Group (EAG) today announced the addition of netEOP to its growing client roster. netEOP is a national provider of web-based software for emergency planners, state and city governments and institutions. EAG will provide brand and creative strategy as well as tactical execution.
“We have had a long-standing relationship with the founders of netEOP and look forward to expanding their national footprint in this unique service area,” said Paul Weber, EAG President.