Paul Weber, Brenda Galloway and Laura Lake led a copywriting bootcamp at Nonprofit Connect October 5, 2011.
Copywriting and content strategy development isn’t easy, but in today’s marketplace it’s a necessity. Nonprofit organizations use content daily on websites, social media, newsletters, and fundraising communications. In our presentation we will be shared our knowledge on how to write compelling, strategic content. We showed attendees how to take a holistic view of their content strategy and make what they say stand out in their readers’ minds.
If you missed it, you can view our presentation below. Let us know if we can help you with your content strategy.
For the seventh year, Jeffrey Byrne & Associates, Inc. (JBA) is sponsoring an event that gives the Kansas City-area nonprofit community direct access to the lead researcher and author of the annual Giving USA report.
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By Paul Weber
from Jeffrey Byrne & Associates, Inc. Newsletter
At the recent American Marketing Association Nonprofit Marketing Conference one theme kept recurring with speakers and facilitators; a solid brand message must be developed and delivered internally, long before any external advertising is created. But developing this message is easier said than done. Read more »
Glenview, IL (Jan. 20, 2010) – How much will Americans end up donating to the Haitian earthquake relief efforts? If past disasters like Hurricane Katrina and the Asian tsunami provide guidance for today’s efforts, the result is likely to be in the billions. In 2006, for example, Giving USA Foundation reported that American individuals, corporations and foundations donated $7.37 billion in 2005 for disaster relief in the aftermaths of the hurricanes that struck the Gulf Coast of the United States, the Asian tsunami and an earthquake in Pakistan. An additional $1.17 billion was raised for hurricane relief in 2006.
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