marketing

Are you a sophisticated marketer?

By Paul Weber
As published by Flourish! Magazine January/February 2011

Some companies have great marketing from a tactical perspective. Others rely on breakthrough creative to stand out. Unfortunately, a great many still use the ‘try-it and see what happens’ method of marketing.

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For the Disabled and Elderly, Cutting Services Isn’t an Option

One home health agency finds creative ways to maintain services to those who need it most. Read more »

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Marketing To and Through Your Sales Staff

By Paul Weber
from Ingram’s Magazine

For all the time, energy and resources we expend on building a brand, the efforts can often be wasted if your sales force is not adequately trained to support the brand. To complete an effective marketing strategy, sales involvement must begin at the earliest stages and end with effective sales training.

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