Tag Archives: marketing

Are You a Sophisticated Marketer?

Originally published in Flourish! Magazine, January/February 2011 Some companies have great marketing from a tactical perspective. Others rely on breakthrough creative to stand out. Unfortunately, a great many still use the ‘try-it and see what happens’ method of marketing. Regardless of…

Read More

For the Disabled and Elderly, Cutting Services Isn’t an Option

One home health agency finds creative ways to maintain services to those who need it most.

Read More

Marketing To and Through Your Sales Staff

For all the time, energy and resources we expend on building a brand, the efforts can often be wasted if your sales force is not adequately trained to support the brand.

Read More