Recently, EAG President Paul Weber was interviewed by an area MBA student on the topic of regional advertising for small business. Excerpts from that interview give an interesting perspective on how business owners tackle advertising in a sprawling community with both urban and suburban audiences.
Q. Define for me what you see as the different geographies one must understand when advertising a small business in the Kansas City area?
A. First, seldom is there really a state line when it comes to local advertising and marketing. Distance, convenience and other barriers like crossing a river are much more important. When it comes to localized advertising in Kansas City we typically define areas as Johnson County or Overland Park, including Lenexa, Leawood and Olathe; Eastern Jackson County including Blue Springs, Independence and Lee’s Summit; Kansas City, Kansas; North Kansas City up to and beyond Liberty; South Kansas City and Downtown which at times may include areas as far as the Plaza.
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