A Kansas City advertising agency and marketing firm
serving growth companies and small business.
By Paul Weber
from Jeffrey Byrne & Associates, Inc. Newsletter
At the recent American Marketing Association Nonprofit Marketing Conference one theme kept recurring with speakers and facilitators; a solid brand message must be developed and delivered internally, long before any external advertising is created. But developing this message is easier said than done. Read more »
As originally appeared in the Jeffrey Byrne & Associates, Inc. newsletter, News You Can Use
In consumer marketing, the term “brand” permeates every discussion, strategy and writing, as companies attempt to manage consumers’ perceptions of their products and services. For nonprofits, understanding what brand means and how to manage a brand is equally as important, but often overlooked. Read more »
As originally appeared in the Jeffrey Byrne & Associates, Inc. newsletter, News You Can Use
At the recent American Marketing Association Nonprofit Marketing Conference, one theme kept recurring among speakers and facilitators: a solid brand message must be developed and delivered internally, long before any external advertising is created. Read more »
