Client : Job One
Media : Logo
Logos and Brand Identity Tip: Starting a new logo project or considering rebranding an existing logo? Do your homework. Marketing textbooks and advertising trade journals are full of stories of the logo redesign that crashed. Why the potential to do so much harm with something so small? A logo is an icon with tremendous meaning and hopefully, equity. Would you walk into a tattoo studio with no advance thought and planning? Unlikely. Give logos the respect they deserve.