Client : Adams Dairy Bank
Media : Direct Mail
Tip: Postcards make a great direct mail vehicle. Remember that creative design is only one of several factors that will produce measurable results in direct mail. First, select a targeted list that reaches your perfect customer. Second, make an offer they can’t refuse. Direct mail with a value proposition performs better – in all cases. Third, capture their attention with words and pictures that break through the clutter. Yes, direct mail still works – well.