From either the franchiser or franchisee’s perspective, EAG can add dynamic value to your franchise brand. We bridge the gap between franchise brand development and the entrepreneurial nature of the franchisee. We teach franchisees how to think about marketing from a grass roots perspective, all while supporting the greater brand experience. Franchisees are a collection of small businesses and small business owners. Recognizing that fact makes for a better franchised brand.
For early-stage companies that are growing, franchising might be a objective to fuel that growth. Franchising takes considerable planning and preparation. We can assist your company in the development of a comprehensive brand and identity manual as well as tactical plans for franchisees to follow and implement.
If franchising is in your future, we encourage you to start early and prepare for the ultimate day: The day you hand your first franchisee your complete marketing manual.