Great copywriting is the most important first-step in the development of any small business marketing plan or advertising execution. Copywriting is storytelling and storytelling is selling.
Websites, brochures, blogs, press releases, search engine optimization, social media posts, flyers, billboards, holiday cards, letters … the list goes on and on. Putting words-to-paper is the most important element in moving people to prospects and prospects to customers.
Imagine having the opportunity to face your biggest prospect in a sales presentation and you only get to say three words. What are your chances of landing the big deal?
Without compelling words to accompany your brand, your marketing message is powerless. Sometimes it only takes three words to create interest and intrigue. If those three simple words are compelling, inspirational, powerful and actionable, you might just land that big client.
Potent copywriting begins with a headline that not only catches the reader’s eye, but makes them want for more – in only fractions of a second.
Copy paste. Copy paste. Copy paste. After a while the reader realizes you don’t have more to say or worse, they think you’re lazy. Don’t let your marketing suffer by not investing the effort and energy in great copywriting.
Copywriters are not interchangeable. They come in different shapes and sizes and must be chosen based on their fit to your project. Is your copywriter technically proficient but lacks creative flair? Or does your copywriter omit substance and replace it with superfluous fluff?
Selecting a copywriter for your business based on style is very important. So too is matching a copywriter’s technical acumen to your projects needs. For example, copywriting for search engine optimization requires an understanding of the complexities of SEO or PPC marketing.
Often copywriting is overlooked in planning for and estimating a project. At EAG we will always help you plan for copywriting in your budget. Our skills and experiences are broad, and our commitment to the art of the written word is unwavering. What are our three compelling words? Small business miracles, of course.
EAG copywriters have been published in numerous newspapers, trade journals and other media in Kansas City and throughout the nation.
EAG provides the following copywriting services:
- Website copywriting
- Copywriting for search engine optimization
- Blog copywriting
- Content development for social media
- Copywriting for brochures, ads and direct mail
- Copy editing and proofreading
- Long form copywriting
- Press release writing
- Storytelling for marketing
- Testimonial creation
- Awards submissions
- Newsletter copywriting
- Sales letters